Digital Mapping as a business opportunity: Exploring Albania

Albanian economy is strictly connected to the fluctuations economies of its neighbor countries. The conducted research aim at creating a web based GIS platform working as a communication and information source to the prospective of managing a future potential category of investitors. The paper outlines the importance of digital mapping technology as a powerful tool which can lead into interesting solutions. We are introducing a set of models regarding specific sector categories explaining how integration of GIS technology can result a perfect liaison bridge between this group of businessman’s and their new terrain of investment, mitigating their hesitancy due to the lack of information and recognition. GIS technology serves as a mirror to evaluate options, opportunities and probabilities. Through GIS tools they can get involved into the economic situation in the country by tracking customers and competitive businesses. Geographic data must be considered as the basic framework of entire organizations.