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Insights into women?s investment strategies and risk aversion practices ? Findings from Finland

Author

Listed:
  • Henri Teittinen

    (University of Eastern Finland, UEF Business School)

  • Venla Laitinen

    (University of Eastern Finland, UEF Business School)

Abstract

The purpose of this paper is to explore women?s investment strategies and risk aversion practices. Our findings are related to property investments as they present long term and low risk investments. The study was conducted as a qualitative study, interviewing female property investors in Finland. Our findings show that women are long-term and active property investors; they are aware of the risks and anticipate them, but they also prepare for them, sometimes taking deliberate risks. Our findings highlight that women are confident and goal-oriented investors with good financial skills. Property investments were perceived as a meaningful form of investment because they corresponded well with the women?s fields of expertise and the women were able to apply their strengths and previous skills from their educational and work backgrounds. This study enhances also our understanding of women?s investing activities in practice. The results of this study enable to development of more diverse financial and investment services, especially for women.

Suggested Citation

  • Henri Teittinen & Venla Laitinen, 2023. "Insights into women?s investment strategies and risk aversion practices ? Findings from Finland," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 11(1), pages 19-31, May.
    • Handle: RePEc:sek:jijobm:v:11:y:2023:i:1:p:19-31
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    References listed on IDEAS

    as
    1. Powell, Melanie & Ansic, David, 1997. "Gender differences in risk behaviour in financial decision-making: An experimental analysis," Journal of Economic Psychology, Elsevier, vol. 18(6), pages 605-628, November.
    2. Hibbert, Ann Marie & Lawrence, Edward R. & Prakash, Arun J., 2013. "Does knowledge of finance mitigate the gender difference in financial risk-aversion?," Global Finance Journal, Elsevier, vol. 24(2), pages 140-152.
    3. Brad M. Barber & Terrance Odean, 2001. "Boys will be Boys: Gender, Overconfidence, and Common Stock Investment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 116(1), pages 261-292.
    4. Gary Pivo & Paul McNamara, 2005. "Responsible Property Investing," International Real Estate Review, Global Social Science Institute, vol. 8(1), pages 128-143.
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    More about this item

    Keywords

    investment; risk; management; women; Finland;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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