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Усовершенствованный Алгоритм Оптимизации Показов Рекламы В Поисковых Системах И Результаты Экспериментов

Author

Listed:
  • Сорокина Анна Николаевна
  • Червоненкис Алексей Яковлевич

    (Институт проблем управления им. В.А. Трапезникова РАН)

Abstract

Описана модификация предложенного ранее авторами алгоритма оптимизации показов рекламных объявлений на главной странице поисковой выдачи по запросам пользователей в системе поиска в Интернете. Показано, что модификация алгоритма позволяет существенно сократить перебор и объём производимых операций. Выполнено экспериментальное тестирование нового алгоритма на реальных наборах данных, предоставленных компанией «Яндекс».In the author’s previous paper optimization algorithm of ads allocation in Sponsored Search was proposed. This paper presents modernization of the algorithm. The proof of the equivalence of the old and the improved algorithm is given. There is a significant reduction in the enumerations and performing operations in new algorithm. Experimental results of the new algorithm using real data sets provided by «Yandex» company are presented.

Suggested Citation

  • Сорокина Анна Николаевна & Червоненкис Алексей Яковлевич, 2014. "Усовершенствованный Алгоритм Оптимизации Показов Рекламы В Поисковых Системах И Результаты Экспериментов," Проблемы управления, CyberLeninka;Общество с ограниченной ответственностью "СенСиДат-Контрол", issue 3, pages 57-63.
    • Handle: RePEc:scn:009530:15578019
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