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Strategic Planning as a Learning Process

Author

Listed:
  • Utz Schäffer
  • Bianca Willauer

Abstract

Strategic planning has been characterized as a learning process. However, despite the high relevance for strategic management, little empirical evidence has been collected so far on the learning process. In this paper we suggest that a high degree of learning in the strategic planning process should result in a higher effectiveness of planning, which should positively influence adaptiveness, market performance, and return on sales of the business unit. In addition, we propose hypotheses on the determinants of learning in strategic planning and test these hypotheses by using a structural equation modeling (LISREL).

Suggested Citation

  • Utz Schäffer & Bianca Willauer, 2003. "Strategic Planning as a Learning Process," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 55(2), pages 86-107, April.
    • Handle: RePEc:sbr:abstra:v:55:y:2003:i:2:p:86-107
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    Cited by:

    1. Paula Jarzabkowski & Julia Balogun, 2009. "The Practice and Process of Delivering Integration through Strategic Planning," Journal of Management Studies, Wiley Blackwell, vol. 46(8), pages 1255-1288, December.

    More about this item

    Keywords

    Business Unit Performance; Learning; Strategic Planning; Structural Equation.;
    All these keywords.

    JEL classification:

    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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