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The Willingness to Pay to Keep a Football Club in a City: How Important are the Methodological Issues?

Author

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  • Pablo Castellanos

    (Departamento de Economía Aplicada I, Universidad de A Coruña, La Coruña, Spain)

  • Jaume García

    (Departament d'Economia i Empresa, Universitat Pompeu Fabra, Barcelona, Spain, jaume.garcia@upf.edu)

  • José Manuel Sánchez

    (Departamento de Economía Aplicada I, Universidad de A Coruña, La Coruña, Spain)

Abstract

The contingent valuation method (CVM) is used to estimate the willingness to pay (WTP) to keep a football club in a city in Spain (R. C. Deportivo de A Coruña). The authors pay attention to the distinction between genuine and protest zeros in the answer to an open-ended question. The authors propose the use of a Double Hurdle model where the information in the questionnaire for identifying the zeros is not used. The estimated nonuse value represents more than 81% of the total value. Nevertheless, when aggregating the sample estimates to population figures, the WTP is far below the amount of money of some potential decisions of the public authorities.

Suggested Citation

  • Pablo Castellanos & Jaume García & José Manuel Sánchez, 2011. "The Willingness to Pay to Keep a Football Club in a City: How Important are the Methodological Issues?," Journal of Sports Economics, , vol. 12(4), pages 464-486, August.
    • Handle: RePEc:sae:jospec:v:12:y:2011:i:4:p:464-486
    DOI: 10.1177/1527002510385301
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    2. Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2016. "Willingness-To-Pay For Sporting Success Of Football Bundesliga Teams," Contemporary Economic Policy, Western Economic Association International, vol. 34(3), pages 446-462, July.
    3. Pasquale Lucio Scandizzo & Maria Rita Pierleoni, 2018. "Assessing The Olympic Games: The Economic Impact And Beyond," Journal of Economic Surveys, Wiley Blackwell, vol. 32(3), pages 649-682, July.
    4. Wicker, Pamela & Kiefer, Stephanie & Dilger, Alexander, 2013. "The value of sporting success to Germans: Comparing the 2012 UEFA Championships with the 2012 Olympics," Discussion Papers of the Institute for Organisational Economics 11/2013, University of Münster, Institute for Organisational Economics.
    5. Bernd Frick & Pamela Wicker, 2018. "The Monetary Value of Having a First Division Bundesliga Team to Local Residents," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 70(1), pages 63-103, February.
    6. J. Lucy Lee & Jeffrey D. James, 2015. "Assessing sport brand value through use of the contingent valuation method," Journal of Economic and Financial Studies (JEFS), LAR Center Press, vol. 3(6), pages 33-44, December.
    7. Daniel Weimar & Markus Schauberger, 2018. "The impact of sporting success on student enrollment," Journal of Business Economics, Springer, vol. 88(6), pages 731-764, August.
    8. Pamela Wicker & John C Whitehead & Daniel S Mason & Bruce K Johnson, 2017. "Public support for hosting the Olympic Summer Games in Germany: The CVM approach," Urban Studies, Urban Studies Journal Limited, vol. 54(15), pages 3597-3614, November.
    9. Huang, Haifang & Humphreys, Brad, 2012. "Do New Sports Facilities Revitalize Urban Neighborhoods? Evidence from Residential Mortgage Applications," Working Papers 2012-5, University of Alberta, Department of Economics.
    10. O. Ashton Morgan & John C. Whitehead, 2018. "Willingness to Pay for Soccer Player Development in the United States," Journal of Sports Economics, , vol. 19(2), pages 279-296, February.
    11. Bakkenbüll, Linn-Brit & Dilger, Alexander, 2015. "The willigness to pay for a German win of the 2014 FIFA World Cup in Brazil," Discussion Papers of the Institute for Organisational Economics 11/2015, University of Münster, Institute for Organisational Economics.
    12. Aizawa, Kurumi & Wu, Ji & Inoue, Yuhei & Sato, Mikihiro, 2018. "Long-term impact of the Tokyo 1964 Olympic Games on sport participation: A cohort analysis," Sport Management Review, Elsevier, vol. 21(1), pages 86-97.
    13. Iuliia Naidenova & Petr Parshakov & Sofiia Paklina, 2020. "Determinants of Football Fans’ Happiness: Evidence from Facial Emotion Recognition," Journal of Happiness Studies, Springer, vol. 21(3), pages 1103-1116, March.
    14. Willem I. J. de Boer & Ruud H. Koning & Jochen O. Mierau, 2019. "Ex Ante and Ex Post Willingness to Pay for Hosting a Large International Sport Event," Journal of Sports Economics, , vol. 20(2), pages 159-176, February.

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