A Conceptual Model for Sustainable Green Port Practices: A Case Study of Northport (Malaysia) Berhad

This paper aims to propose a conceptual model for sustainable green port practices. The port industry is the main gateway of trade around the world. Nowadays, ports do not only focus on business purposes but also non-business purposes specifically environmental concerns surrounding the ports. As the public becomes more engaged with the risks of climate change and the composition of port shareholders changes, the philosophy towards port business has evolved too. The environment has become an in-thing for ports to emphasize the sustainability of their business. It is also the regulation that is implemented by the International Maritime Organization (IMO) to protect the environment and community because ports are also the source contributing to pollution. Thus, the introduction of Green Port Initiatives (GPIs) is the best way and resolution to highlight the importance of keeping a safe environment for the future. The study presents the conceptual framework portraying the elements concerning the sustainability of GPIs from the Northport perspective. Firstly, examining the level of awareness of GPIs among the port community; secondly mapping the port GPIs to the six key areas of Green Port Concepts; thirdly, understanding the initial key areas of initiatives which port community is interested in practicing; and fourthly, comparison GPIs at Northport with other port for benchmarking. The findings will provide ideas on the best strategies to implement and sustain the GPIs at Northport (Malaysia) Berhad towards their operation and more significantly meeting the United Nation’s 17 SDGs.