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The Value of Information About Product Quality

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Author Info
Edward E. Schlee

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Abstract

Both consumers and a monopolist producer are uncertain about a good's quality. I derive conditions under which the value of public information about quality will be positive or negative to consumers and the firm. I find that the firm always prefers more information, but consumers may not. I identify two properties of cost functions which lead to a negative value of information for consumers: increasing returns to scale and "sufficiently" convex marginal costs. If, however, demand and cost functions are linear, then consumers always prefer more information. I also analyze the aggregate value of information and extensions to nonmonopolistic markets.

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File URL: http://links.jstor.org/sici?sici=0741-6261%28199624%2927%3A4%3C803%3ATVOIAP%3E2.0.CO%3B2-O&origin=repec
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Publisher Info
Article provided by The RAND Corporation in its journal RAND Journal of Economics.

Volume (Year): 27 (1996)
Issue (Month): 4 (Winter)
Pages: 803-815
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Handle: RePEc:rje:randje:v:27:y:1996:i:winter:p:803-815

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  1. J.-C. Bureau & E. Gozlan & S. Marette, 1999. "Quality signaling and international trade in food products," THEMA Working Papers 99-13, THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise. [Downloadable!]
    Other versions:
  2. Ram Singh, 2002. "Characterization of Efficient Product Liability Rules: When Consumers are Imperfectly Informed," Working papers 110, Centre for Development Economics, Delhi School of Economics. [Downloadable!]
  3. Voorneveld, Mark & Weibull, Jörgen W., 2004. "Prices and quality signals," Working Paper Series in Economics and Finance 551, Stockholm School of Economics, revised 08 Mar 2004. [Downloadable!]
  4. Giuseppe Moscarini & Marco Ottaviani, 1998. "Price Competition for an Informed Buyer," Cowles Foundation Discussion Papers 1199, Cowles Foundation, Yale University. [Downloadable!]
    Other versions:
  5. Ram Singh, 2008. "Risk, Informational Asymmetry and Product Liability -- An enquiry into conflicting objectives," Working papers 164, Centre for Development Economics, Delhi School of Economics. [Downloadable!]
  6. Heski Bar-Isaac & Guillermo Caruana & Vicente Cunat, 2006. "Diversity and demand externalities: How cheap information can reduce welfare," Working Papers 06-08, New York University, Leonard N. Stern School of Business, Department of Economics. [Downloadable!]
  7. Omer Moav & Zvika Neeman, 2004. "Inspection in Markets for Experience Goods," Discussion Paper Series dp349, Center for Rationality and Interactive Decision Theory, Hebrew University, Jerusalem. [Downloadable!]
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