IDEAS home Printed from https://ideas.repec.org/a/ris/ijedrr/0016.html
   My bibliography  Save this article

Marketing Entrepreneurs Performance of Food and Non-Food SMIS Based on Marketing Entrepreneurs

Author

Listed:
  • Gemina, Dwi

    (Djuanda University)

Abstract

Small and Medium Industries (SMIs) is a sector that is quite important in playing a variety of economic interests in national development, especially for the creation of new businesses and jobs. This study aims to analyze the effect of entrepreneurial marketing on the performance of food and non-food SMIs as well as analyze the driving factors and inhibitors of SME performance through a balanced scorecard approach. A sample of 200 registered food and non-food SMIs recorded. The method used a survey method, descriptive, and verification research from—data collection through interviews and distributing questionnaires to business actors. The instrument test conducted through validity, reliability, and ordinal scales raised to interval scale using the method of successive interval for path analysis. The results of the study note that all indicators are valid and reliable together (simultaneously) entrepreneurial marketing has a significant and positive effect on the performance of food and non-food SMIs balanced scorecard approach. Partially (concepts, strategies, methods and market intelligence) significantly and positively influences the production of food and non-food SMIs in the balanced scorecard approach, so that the factors driving performance of food and non-food SMIs in the balanced scorecard approach are concepts, strategies, methods and market intelligence, market methods and intelligence. market methods and intelligence.

Suggested Citation

  • Gemina, Dwi, 2020. "Marketing Entrepreneurs Performance of Food and Non-Food SMIS Based on Marketing Entrepreneurs," International Journal of Economics Development Research (IJEDR), Research and Intellectual Development Foundation, vol. 1(3), pages 243-259, December.
  • Handle: RePEc:ris:ijedrr:0016
    as

    Download full text from publisher

    File URL: https://journal.yrpipku.com/index.php/ijedr/article/view/180
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ricardo Malagueño & Ernesto Lopez-Valeiras & Jacobo Gomez-Conde, 2018. "Balanced scorecard in SMEs: effects on innovation and financial performance," Small Business Economics, Springer, vol. 51(1), pages 221-244, June.
    2. Muhammad Haseeb & Marcin Lis & Ilham Haouas & Leonardus WW Mihardjo, 2019. "The Mediating Role of Business Strategies between Management Control Systems Package and Firms Stability: Evidence from SMEs in Malaysia," Sustainability, MDPI, vol. 11(17), pages 1-20, August.
    3. Bouwman, Harry & Nikou, Shahrokh & de Reuver, Mark, 2019. "Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs?," Telecommunications Policy, Elsevier, vol. 43(9).
    4. Sanna Joensuu-Salo & Kirsti Sorama & Anmari Viljamaa & Elina Varamäki, 2018. "Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization," Administrative Sciences, MDPI, vol. 8(3), pages 1-13, July.
    5. Gholamhossein Mehralian & Jamal A. Nazari & Golnaz Nooriparto & Hamid Reza Rasekh, 2017. "TQM and organizational performance using the balanced scorecard approach," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 66(1), pages 111-125, January.
    6. Solano Acosta, Alexandra & Herrero Crespo, Ángel & Collado Agudo, Jesús, 2018. "Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)," International Business Review, Elsevier, vol. 27(6), pages 1128-1140.
    7. Selena Aureli & Andrea Cardoni & Mara Del Baldo & Rosa Lombardi, 2018. "The Balanced Scorecard Logic in The Management Control and Reporting of Small Business Company Networks: A Case Study," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 17(2), pages 191-215, June.
    8. Susanna Falle & Romana Rauter & Sabrina Engert & Rupert J. Baumgartner, 2016. "Sustainability Management with the Sustainability Balanced Scorecard in SMEs: Findings from an Austrian Case Study," Sustainability, MDPI, vol. 8(6), pages 1-16, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mai, Nhat Chi, 2021. "Determinants of successful adoption of the Balanced Scorecard in Vietnamese small and medium-sized enterprises," OSF Preprints 5hx2r, Center for Open Science.
    2. Caroline Reimann & Fernando Carvalho & Marcelo Duarte, 2021. "The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    3. Michael Yao-Ping Peng & Yong-Sheng Chang, 2023. "Do Social Network Relationships and Overseas Market Orientation Affect SMEs’ International Performance? A Dynamic Internationalization Capability Perspective," SAGE Open, , vol. 13(1), pages 21582440231, March.
    4. Leonardus W.W. Mihardjo & Sasmoko Sasmoko & Firdaus Alamsjah & Elidjen Elidjen, 2019. "Impact of Green IS, Service Innovation and Customer Experience in influencing Customer Satisfaction and Environmental Performance," International Journal of Energy Economics and Policy, Econjournals, vol. 9(6), pages 379-385.
    5. Ivo Hristov & Antonio Chirico & Andrea Appolloni, 2019. "Sustainability Value Creation, Survival, and Growth of the Company: A Critical Perspective in the Sustainability Balanced Scorecard (SBSC)," Sustainability, MDPI, vol. 11(7), pages 1-19, April.
    6. Hyung Jong Na & Kun Chang Lee & Seung Uk Choi & Seong Tae Kim, 2020. "Exploring CEO Messages in Sustainability Management Reports: Applying Sentiment Mining and Sustainability Balanced Scorecard Methods," Sustainability, MDPI, vol. 12(2), pages 1-21, January.
    7. Emil Velinov & Milan Maly & Yelena Petrenko & Igor Denisov & Vasko Vassilev, 2020. "The Role of Top Management Team Digitalization and Firm Internationalization for Sustainable Business," Sustainability, MDPI, vol. 12(22), pages 1-11, November.
    8. Carlos Devece & Daniel Palacios-Marqués & D. Enrique Ribeiro-Soriano, 2021. "IT-based strategy, capabilities, and practices: crowdsourcing implementation in market-oriented firms," Review of Managerial Science, Springer, vol. 15(1), pages 15-32, January.
    9. Laima Gerlitz & Christopher Meyer, 2021. "Small and Medium-Sized Ports in the TEN-T Network and Nexus of Europe’s Twin Transition: The Way towards Sustainable and Digital Port Service Ecosystems," Sustainability, MDPI, vol. 13(8), pages 1-24, April.
    10. Zahoor, Nadia & Zopiatis, Anastasios & Adomako, Samuel & Lamprinakos, Grigorios, 2023. "The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes," Journal of Business Research, Elsevier, vol. 159(C).
    11. Coskun-Setirek, Abide & Tanrikulu, Zuhal, 2021. "Digital innovations-driven business model regeneration: A process model," Technology in Society, Elsevier, vol. 64(C).
    12. Zahid Sarwar & Muhammad Asif Khan & Zhen Yang & Adnan Khan & Muhammad Haseeb & Aaqib Sarwar, 2021. "An Investigation of Entrepreneurial SMEs’ Network Capability and Social Capital to Accomplish Innovativeness: A Dynamic Capability Perspective," SAGE Open, , vol. 11(3), pages 21582440211, July.
    13. Mohammad Soltani Delgosha & Tahereh Saheb & Nastaran Hajiheydari, 0. "Modelling the Asymmetrical Relationships between Digitalisation and Sustainable Competitiveness: A Cross-Country Configurational Analysis," Information Systems Frontiers, Springer, vol. 0, pages 1-21.
    14. Buvár Ágnes & Gáti Mirkó, 2023. "Digital marketing adoption of microenterprises in a technology acceptance approach," Management & Marketing, Sciendo, vol. 18(2), pages 127-144, June.
    15. Jingru Li & Jinxiao Ji & Jian Zuo & Yi Tan, 2023. "Is Policy the Necessary or Sufficient Driving Force of Construction and Demolition Waste Recycling Industry Development? Experience from China," IJERPH, MDPI, vol. 20(6), pages 1-16, March.
    16. Yi Wang & Xianfang Xue & Han Guo, 2022. "The Sustainability of Market Orientation from a Dynamic Perspective: The Mediation of Dynamic Capability and the Moderation of Error Management Climate," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
    17. Wissal Affes & Habib Affes, 2022. "Business Model and Firm Performance in Tunisian Firms: a Mediated Moderation Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(4), pages 2822-2839, December.
    18. Simona Stojanova & Nina Cvar & Jurij Verhovnik & Nataša Božić & Jure Trilar & Andrej Kos & Emilija Stojmenova Duh, 2022. "Rural Digital Innovation Hubs as a Paradigm for Sustainable Business Models in Europe’s Rural Areas," Sustainability, MDPI, vol. 14(21), pages 1-20, November.
    19. Mehdi Salimi & Mahboubeh Khodaparast, 2019. "Providing a combined model of fuzzy AHP and numerical taxonomy analysis for sport organizational ranking and performance appraisal," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 10(5), pages 1133-1144, October.
    20. Dwivedi, Abhishek & Pawsey, Nicholas, 2023. "Examining the drivers of marketing innovation in SMEs," Journal of Business Research, Elsevier, vol. 155(PB).

    More about this item

    Keywords

    Entrepreneurship Marketing; Food and Non-Food SMIs Performance; Balanced Scorecard;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:ijedrr:0016. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarli Rahman (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.