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A marketing reality and its implications

Author

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  • Theodor Purcarea

    (Romanian American University)

Abstract

Marketing situations involve a larger commitment in accepting the challenge of creative thinking, progressing through knowledge and understanding towards reciprocal trust, converting emotions into transactions and the relationship based on these transactions into an emotionally and loyally connected one. Communication is essential though, being considered the broker of the relationship that takes place in a dynamic environment and it involves liveliness and adaptability in offering the right answers to all those affected by the activity of the company.

Suggested Citation

  • Theodor Purcarea, 2006. "A marketing reality and its implications," Romanian Economic Business Review, Romanian-American University, vol. 1(3), pages 54-62, September.
    • Handle: RePEc:rau:journl:v:1:y:2006:i:3:p:54-62
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