The Influence of Chinese University Students' Reinforcement Sensitivity on Cyber Violence

With the popularity of the internet in China increasing, especially among young people and college students, it has become an indispensable part of life. However, Chinese college students either engage in violence via the internet or are targeted by online violence, causing major concern within Chinese society. Currently, the adverse consequences of online violence conducted by Chinese college students have attracted the attention of domestic college student affairs managers. This study, with the influence of reinforcement sensitivity on cyber violence as the starting point, analyzes punishment sensitivity and cyber violence and the relationship between the two by building a structural equation model. It was found that reward sensitivity is prominently related to cyber violence, and that punishment sensitivity have no obvious relevance to cyber violence. On this basis, it is proposed that university student administrators should pay attention to the high reward sensitivity of college students' satisfaction acquisition channels; college students with high reward sensitivity who participate in cyber violence for a sustained period need proper intervention. Improvements are needed in students' cognition and they should be taught how to deal with online violence.