How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective
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- Audrezet, Alice & de Kerviler, Gwarlann & Guidry Moulard, Julie, 2020. "Authenticity under threat: When social media influencers need to go beyond self-presentation," Journal of Business Research, Elsevier, vol. 117(C), pages 557-569.
- Edward F. McQuarrie & Jessica Miller & Barbara J. Phillips, 2013. "The Megaphone Effect: Taste and Audience in Fashion Blogging," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(1), pages 136-158.
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Keywords
embedded entrepreneurship; consumer collectives; social media influencers; embeddedness; double movement; interactionist role theory;All these keywords.
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