IDEAS home Printed from https://ideas.repec.org/a/oul/tncr09/v6y2014i4p419-428.html
   My bibliography  Save this article

Measuring the Impact of Sales Promotion, Service Quality and Customer Experience: A Case of e-Ticketing

Author

Listed:
  • Sat Parkash Bansal

    (Maharaja Agrasen University, India)

  • Ramjit Singh

    (Department of Tourism Studies, Faculty of Business Studies, Central university of Kashmir)

  • Amit Gangotia

    (Department of Tourism and Travel Management in Central University of Jammu)

Abstract

With the advent of the internet and e - commerce, there has been a paradigm shift in the marketing and selling of product and services in the hospitality and tourism industry. The internet is changing the way a corporation conducts business with their consumers who have become very demanding and expects high level of services; they are time conscious, and demanding more convenience in buying those products and services. According to the surveys carried out by many companies e- service quality is an essential part to achieve success in the business. The objective of this study is to examine whether promotion, service quality, customer experiences have affected the customer satisfaction in purchasing the e tickets in India. The study result shows that promotion, service quality, customer experiences has significantly affected customer satisfaction in a purchasing pattern and decision making while purchasing online tickets and it was found that sales promotion has significantly influenced the customer satisfaction than the others determinants.

Suggested Citation

  • Sat Parkash Bansal & Ramjit Singh & Amit Gangotia, 2014. "Measuring the Impact of Sales Promotion, Service Quality and Customer Experience: A Case of e-Ticketing," Transnational Corporations Review, Ottawa United Learning Academy, vol. 6(4), pages 419-428, December.
    • Handle: RePEc:oul:tncr09:v:6:y:2014:i:4:p:419-428
    as

    Download full text from publisher

    File URL: http://tnc-online.net/journal/html/?510.html
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oul:tncr09:v:6:y:2014:i:4:p:419-428. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Denny Liao or Jen Ma (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.