The Methodical Approach To Determining The Type Of Corporate Culture In The Process Of Knowledge Management

The tendencies of the transition of the leading countries of the world to a new type of knowledge-based economy make it expedient to search for effective technologies for managing modern enterprises. One of such technologies is knowledge management based on the formation of an appropriate corporate culture. Despite the existence of a significant number of studies devoted to determining the status and trends in the development of corporate culture, the problem of its quantitative assessment at the enterprise has not been fully resolved. The stages of the methodological approach to determining the type of corporate culture and substantiating its importance for improving knowledge management of the enterprise have been developed. The following research methods have been used: logical generalization, analysis and synthesis, comparison, abstract-logical, expert interview, distance method, graphical method. Theoretical approaches to distinguishing different types of corporate culture of enterprises have been studied and their key characteristics have been systematized. A list of classification characteristics have been offered for definition of such four types of corporate culture as: traditional, web-culture, culture of professional communities and knowledge-oriented corporate culture. The following criteria have been suggested as such characteristics: the purpose of knowledge and information exchange, the channels and means of communication of information and knowledge, the peculiarities of professional training of workers. An expert survey of employees of enterprises of Kharkiv has been conducted to diagnose the types of corporate culture prevailing at these enterprises. The stages of the methodical approach to determining the types of corporate culture in the context of their influence on enterprise knowledge management and a combination of management activities that contribute to the formation of knowledge-oriented corporate culture at enterprises have been grounded.