The Problems Of Social Responsibility Of Businesses And Their Advertising Activity

The concept of social responsibility of business entities is considered with special focus on responsibility to their own staff, customers and society as a whole. Examples are given of blatant social irresponsibility of marketing and advertising in the industrialized countries and Ukraine. Attention is drawn to the fact that especially great damage was inflicted on society by some major U.S. banks and EU countries, producers of beer and other alcoholic beverages, tobacco products, medicines, foodstuffs. A conclusion was drawn that the concept of socially responsible marketing, based only on business owners' growing awareness and social initiatives can not be implemented on a large scale without effective state regulation. The population is proved to be doomed to exploitation by socially irresponsible businesses, moral and physical degradation and even extinction in countries whose economies do not provide an adequate level of state regulation of social responsibility of business entities.