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The Image As A Source Of Competitive Advantage In Hotel Business

Author

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  • VYARA KYUROVA

    (South-West University "Neofit Rilski", Blagoevgrad, Bulgaria)

Abstract

Currently, the hotel business function in a condition of go deep economy crisis and competitive sphere with strong dynamism. In these circumstances, great significance for contractors on hotel business’s sphere have the preservation of taken from them positions on tourist market and forming of competitive advantages in long term aspect. The main instrument for achieving competitive advantages in hotel business at tourist market is image. At this context, the purpose of this working out is to reveal the attitude of image and the factors which have influence on it, for creating and forming the competitive advantage in hotel business.

Suggested Citation

  • Vyara Kyurova, 2013. "The Image As A Source Of Competitive Advantage In Hotel Business," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 1(1&2), pages 70-76.
    • Handle: RePEc:neo:epjour:v:1:y:2013:i:1&2:p:70-76
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    Cited by:

    1. Vesela Serafimova, 2021. "The Corporate Image Of Wine Producers In Bulgaria As A Competitive Advantage," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(2), pages 88-99.

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