IDEAS home Printed from https://ideas.repec.org/a/mgs/jibrme/v6y2021i3p34-37.html
   My bibliography  Save this article

Consumer Behaviour during Pandemic of COVID-19

Author

Listed:
  • Lenka Svajdova

    (Ing. Bc, Ph.D. Assistant Professor, Technical University of Ostrava Department of Marketing and Business, Czech Republic.)

Abstract

Knowledge of consumer behaviour is an important factor in the success of companies. Knowing how the consumer behaves and what factors influence him enables companies to manage the marketing mix, branding and communication more effectively with customers. Identifying the factors that affect consumers is sometimes very difficult to identify correctly, because very often they are internal factors.The current situation currently prevailing in global markets is mainly influenced by external factors – the COVID-19 pandemic and the effects of political and legislative steps and the economic situation. That is, the factors that both customers and retailers had to adapt to. The author aims to identify changes in consumer behaviour when buying basic products – food, drugstore goods, clothing and footwear and electronics during the pandemic of COVID-19. The aim of this article is based on analysis of primary, secondary data and marketing survey to identify changes in consumer behaviour because of political, legislative, and economic factors caused by the spread of illness COVID-19. The result will be the evaluation of changings in consumer behaviour because of the pandemic of COVID-19.

Suggested Citation

  • Lenka Svajdova, 2021. "Consumer Behaviour during Pandemic of COVID-19," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 6(3), pages 34-37, March.
  • Handle: RePEc:mgs:jibrme:v:6:y:2021:i:3:p:34-37
    DOI: 10.18775/jibrm.1849-8558.2015.63.3005
    as

    Download full text from publisher

    File URL: https://researchleap.com/wp-content/uploads/2021/05/05.-Consumer-Behaviour-during-Pandemic-of-COVID19.pdf
    Download Restriction: no

    File URL: https://researchleap.com/consumer-behaviour-during-pandemic-of-covid-19/
    Download Restriction: no

    File URL: https://libkey.io/10.18775/jibrm.1849-8558.2015.63.3005?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Niros, Meletios & Niros, Angelica, 2022. "Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter?," MPRA Paper 114025, University Library of Munich, Germany.
    2. Demyen Suzana & Tanase Adrian – Costinel, 2023. "The Impact Of Covid-19 On The Change In Consumer Behaviour In Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 272-285, December.
    3. Chakraborty, Debarun & Siddiqui, Aaliyah & Siddiqui, Mujahid & Mohmmad H Alatawi, Fatmah, 2022. "Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    4. Polyakova, V. & Streltsova, E. & Iudin, I. & Kuzina, L., 2024. "Irreversible effects? How the digitalization of daily practices has changed after the COVID-19 pandemic," Technology in Society, Elsevier, vol. 76(C).
    5. Nashwan M. A. Saif & Jianping Ruan & Bojan Obrenovic, 2021. "Sustaining Trade during COVID-19 Pandemic: Establishing a Conceptual Model Including COVID-19 Impact," Sustainability, MDPI, vol. 13(10), pages 1-20, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    2. Elena Bonel & Mauro Capestro & Eleonora Di Maria, 2023. "How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences," Italian Journal of Marketing, Springer, vol. 2023(2), pages 135-160, June.
    3. Roberta Capello & Andrea Caragliu, 2021. "Regional growth and disparities in a post‐COVID Europe: A new normality scenario," Journal of Regional Science, Wiley Blackwell, vol. 61(4), pages 710-727, September.
    4. Mauro Bambi & Daria Ghilli & Fausto Gozzi & Marta Leocata, 2021. "Habits and demand changes after COVID-19," Papers 2107.00909, arXiv.org, revised Mar 2022.
    5. Peluso, Alessandro M. & Pichierri, Marco & Pino, Giovanni, 2021. "Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    6. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    7. Yu, Jingru & Xie, Ningke & Zhu, Jiangtao & Qian, Yiwei & Zheng, Sijing & Chen, Xiqun (Michael), 2022. "Exploring impacts of COVID-19 on city-wide taxi and ride-sourcing markets: Evidence from Ningbo, China," Transport Policy, Elsevier, vol. 115(C), pages 220-238.
    8. Viktória VIDA & Péter POPOVICS, 2020. "Impact Of The Covid-19 On Behaviour: A Survey Of Different Aspects Of Life Of The Hungarian Population," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 161-174, December.
    9. Kochaniak, Katarzyna & Ulman, Paweł & Zajkowski, Robert, 2023. "Effectiveness of COVID-19 state aid for microenterprises in Poland," International Review of Economics & Finance, Elsevier, vol. 86(C), pages 483-497.
    10. Hasan Bakhshi & Salvatore Novo & Giorgio Fazio, 2023. "The “Great Lockdown” and cultural consumption in the UK," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 47(4), pages 555-587, December.
    11. Mainardes, Emerson Wagner & Coutinho, Ananda Raquel Silva & Alves, Helena Maria Batista, 2023. "The influence of the ethics of E-retailers on online customer experience and customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    12. Liu, Hongfei & Liu, Wentong & Yoganathan, Vignesh & Osburg, Victoria-Sophie, 2021. "COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    13. Herjanto, Halimin & Amin, Muslim & Purington, Elizabeth F., 2021. "Panic buying: The effect of thinking style and situational ambiguity," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    14. Silva, Emmanuel Sirimal & Bonetti, Francesca, 2021. "Digital humans in fashion: Will consumers interact?," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    15. Kristina Gligorić & Arnaud Chiolero & Emre Kıcıman & Ryen W. White & Robert West, 2022. "Population-scale dietary interests during the COVID-19 pandemic," Nature Communications, Nature, vol. 13(1), pages 1-14, December.
    16. Gaofeng Guan & Dong Liu & Jiayang Zhai, 2022. "Factors Influencing Consumer Satisfaction of Fresh Produce E-Commerce in the Background of COVID-19—A Hybrid Approach Based on LDA-SEM-XGBoost," Sustainability, MDPI, vol. 14(24), pages 1-19, December.
    17. Easwaramoorthy Rangaswamy & Nishad Nawaz & Zhou Changzhuang, 2022. "The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
    18. Mohannad Alkhraijah & Maad Alowaifeer & Mansour Alsaleh & Anas Alfaris & Daniel K. Molzahn, 2021. "The Effects of Social Distancing on Electricity Demand Considering Temperature Dependency," Energies, MDPI, vol. 14(2), pages 1-14, January.
    19. Nanath, Krishnadas & Balasubramanian, Sreejith & Shukla, Vinaya & Islam, Nazrul & Kaitheri, Supriya, 2022. "Developing a mental health index using a machine learning approach: Assessing the impact of mobility and lockdown during the COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    20. Ebers, Axel & Thomsen, Stephan L., 2021. "How do warnings affect retail demand for Bitcoin? Evidence from an international survey experiment," Journal of Behavioral and Experimental Finance, Elsevier, vol. 32(C).

    More about this item

    Keywords

    Consumer behavior; COVID-19; External factors;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgs:jibrme:v:6:y:2021:i:3:p:34-37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bojan Obrenovic (email available below). General contact details of provider: https://researchleap.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.