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Ethical Extensions of Ideological Bipolarism: the American Way of Life and Homo Sovieticus

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  • Lecturer Ph.D. Candidate Ana-Maria AMBROSA

    (Lecturer Ph.D. Candidate at ”Petre Andrei” University, Iasi, Romania)

Abstract

During the second part of the 20th century, bipolarism was not reduced to the formal delimitation of two political-military blocks – the protagonists of the Cold War – but it also entailed the progressive construction of two distinct human types, which animated specific existential paradigms: the American Way of Life and Homo Sovieticus. The American way of life (somewhat extended to the entire Western civilization) has been promoting the ethics of freedom and pluralist democracy, its finality being individual prosperity in a competitive society. The Soviet man type has been structured through the promotion of collectivism, of state paternalism and of the lack of private initiatives, assisting in the consolidation of totalitarianism. After the end of the Cold War, the two ethical-anthropological brands of Western capitalism and Eastern communism have preserved their consistency, despite the axiological and behavioral syntheses brought by globalization.

Suggested Citation

  • Lecturer Ph.D. Candidate Ana-Maria AMBROSA, 2011. "Ethical Extensions of Ideological Bipolarism: the American Way of Life and Homo Sovieticus," Conferinta Stiintifica Internationala Logos Universalitate Mentalitate Educatie Noutate - Lumen International Scientific Conference Logos Universality Mentality Education Novelty, Editura Lumen, Department of Economics, vol. 1, pages 1-28, February.
    • Handle: RePEc:lum:rev10b:v:1:y:2010:i::p:28
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    Keywords

    Bipolarism; Cold War; American Way of Life; Homo Sovieticus;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • J5 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining

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