Luxury Brand Exclusivity Strategies ¨C An Illustration of a Cultural Collaboration
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
- H. Leibenstein, 1950. "Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 64(2), pages 183-207.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Shin, Hyunju & Eastman, Jacqueline K. & Mothersbaugh, David, 2017. "The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 59-70.
- Kim, Sooyun & Park, Geebum & Lee, Yeonjoo & Choi, Sunmee, 2016. "Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop," Journal of Business Research, Elsevier, vol. 69(12), pages 5809-5818.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Turunen, Linda Lisa Maria & Cervellon, Marie-Cecile & Carey, Lindsey Drylie, 2020. "Selling second-hand luxury: Empowerment and enactment of social roles," Journal of Business Research, Elsevier, vol. 116(C), pages 474-481.
- Gurzki, Hannes & Woisetschläger, David M., 2017. "Mapping the luxury research landscape: A bibliometric citation analysis," Journal of Business Research, Elsevier, vol. 77(C), pages 147-166.
- Fethi Klabi, 2020. "To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 99-117, June.
- Jiahan Li & Mahsa Ghaffari & Lin Su, 2020. "Counterfeit luxury consumption strategies in a collectivistic culture: the case of China," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 546-560, September.
- Francisco B. Galarza & Gabriella Wong, 2017. "The Impact of Price Information on Consumer Behavior: An Experiment," Working Papers 106, Peruvian Economic Association.
- Paul DiMaggio & Joseph Cohen, 2003. "Information Inequality and Network Externalities: A Comparative Study of the Diffusion of Television and the Internet," Working Papers 36, Princeton University, School of Public and International Affairs, Center for Arts and Cultural Policy Studies..
- Sergio Currarini & Carmen Marchiori & Alessandro Tavoni, 2016.
"Network Economics and the Environment: Insights and Perspectives,"
Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 65(1), pages 159-189, September.
- Sergio Currarini & Carmen Marchiori & Alessandro Tavoni, 2014. "Network economics and the environment: insights and perspectives," GRI Working Papers 145, Grantham Research Institute on Climate Change and the Environment.
- Currarini, Sergio & Marchiori, Carmen & Tavoni, Alessandro, 2016. "Network economics and the environment: insights and perspectives," LSE Research Online Documents on Economics 63951, London School of Economics and Political Science, LSE Library.
- Currarini, Sergio & Marchiori, Carmen & Tavoni, Alessandro, 2014. "Network Economics and the Environment: Insights and Perspectives," Climate Change and Sustainable Development 163615, Fondazione Eni Enrico Mattei (FEEM).
- Kverndokk, Snorre & Figenbaum, Erik & Hovi, Jon, 2020.
"Would my driving pattern change if my neighbor were to buy an emission-free car?,"
Resource and Energy Economics, Elsevier, vol. 60(C).
- Snorre Kverndokk & Erik Figenbaum & Jon Hovi, 2019. "Would my driving pattern change if my neighbor were to buy an emission-free car?," CESifo Working Paper Series 7679, CESifo.
- Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
- Li, Hui & Xu, Yunjie & Huang, Lihua, 2021. "When less is more? The contingent effect of product supply limitation in the release of new electronic products," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
- Jingze Jiang, 2016. "Peer Pressure in Voluntary Environmental Programs: a Case of the Bag Rewards Program," Journal of Industry, Competition and Trade, Springer, vol. 16(2), pages 155-190, June.
- Juan Carlos Martín & Veronika Rudchenko & María-Victoria Sánchez-Rebull, 2020. "The Role of Nationality and Hotel Class on Guests’ Satisfaction. A Fuzzy-TOPSIS Approach Applied in Saint Petersburg," Administrative Sciences, MDPI, vol. 10(3), pages 1-24, September.
- Justo, Rachida & DeTienne, Dawn R. & Sieger, Philipp, 2015. "Failure or voluntary exit? Reassessing the female underperformance hypothesis," Journal of Business Venturing, Elsevier, vol. 30(6), pages 775-792.
- Manoël Pénicaud & Anne-Gaëlle Jolivot, 2023. "Consuming the Divine Grace: Circulations and Ritual Reuses of Votive Materiality in Pilgrimage Spaces [Consommer la grâce divine : Circulations et réutilisations rituelles de la matérialité votive ," Post-Print hal-04355357, HAL.
- Tong Wang & Xiaofang Wang, 2017. "Intertemporal pricing strategies for fashion tech products with consumption externalities," Frontiers of Business Research in China, Springer, vol. 11(1), pages 1-14, December.
- Jun Honda, 2015.
"Games with the Total Bandwagon Property,"
Department of Economics Working Papers
wuwp197, Vienna University of Economics and Business, Department of Economics.
- Honda, Jun, 2015. "Games with the Total Bandwagon Property," Department of Economics Working Paper Series 197, WU Vienna University of Economics and Business.
- Mirta B. Gordon & Jean-Pierre Nadal & Denis Phan & Viktoriya Semeshenko, 2012.
"Entanglement between Demand and Supply in Markets with Bandwagon Goods,"
Papers
1209.1321, arXiv.org, revised Dec 2012.
- Mirta B. Gordon & Jean-Pierre Nadal & Denis Phan & Viktoriya Semeshenko, 2013. "Entanglement between Demand and Supply in Markets with Bandwagon Goods," Post-Print hal-00909774, HAL.
- Andersen, Sophie Esmann & Johansen, Trine Susanne, 2021. "Corporate citizenship: Challenging the corporate centricity in corporate marketing," Journal of Business Research, Elsevier, vol. 131(C), pages 686-699.
- Dietrich, Daniel, 2018. "Digital Brand Disruption - How Opinion Leaders Evoke Unexpected Brand Meanings," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 66-72.
- Bernheim, B Douglas, 1994. "A Theory of Conformity," Journal of Political Economy, University of Chicago Press, vol. 102(5), pages 841-877, October.
More about this item
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:jbar11:v:1:y:2012:i:1:p:106-110. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Grace Lee (email available below). General contact details of provider: http://jbar.sciedupress.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.