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Effect of Economic Crisis on Saudi Arabian Consumers' Behavior Towards Luxury Goods

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  • Afshan Azam

    (College of Business Administration, AlYamamah University, Riyadh, Saudi Arabia)

Abstract

This study aims to investigate the effect of economic crisis on Saudi Arabian consumers' behavior towards luxury goods. This article develops a model based on previous researches. The proposed model used three contracts household income, social group influence and personal saving to investigate the effect of economic crisis on Saudi Arabian consumers' behavior towards luxury goods. Using structural equation modeling (AMOS 19.0) allows for statistical tests of the conceptual model and the hypothesized paths. The findings show that economic crisis have significant influence on household income and social group influence, ultimately affect the Saudi Arabian consumers' behavior towards luxury goods. Limitations and practical implications are discussed at the end of the paper.

Suggested Citation

  • Afshan Azam, 2017. "Effect of Economic Crisis on Saudi Arabian Consumers' Behavior Towards Luxury Goods," International Journal of Sustainable Economies Management (IJSEM), IGI Global, vol. 6(4), pages 1-12, October.
    • Handle: RePEc:igg:jsem00:v:6:y:2017:i:4:p:1-12
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJSEM.2017100101
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