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Evaluation of Community Perception towards Tourism Industry: The Case of Hawassa City, Ethiopia

Author

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  • Yidnekachew Mare

    (Department of Statistics, Arba Minch University, Arba Minch, Ethiopia)

  • Emmanuel Gebreyohannes

    (Department of Mathematics and Statistics, Ethiopian Civil Service University, Addis Ababa, Ethiopia)

  • Yohannes Yebabe Tesfay

    (Faculty of Economics, Informatics and Social Change, Molde University, Molde, Norway)

Abstract

The purpose of this study was to identify and analyze the factors affecting the perception of Hawassa community towards the tourism industry using Factor Analysis, Multiple linear regression and Multivariate Analysis of Variance (MANOVA). Cross-sectional survey was conducted on a sample of 591 from a target population of 24021 of Hawassa City. The Factor analysis estimation result identified five potential factors that affect the community's perception towards the tourism industry. These potential factors are economic, socio-cultural, environmental, community service and community attitude factors, which explained 77.5 percent of the total variation of the community's perception towards the tourism industry. Multiple linear regression analysis indicated that length of residency, number of tourist contacts, number of recreational activities, job creation and tourism policy participation are found significant in explaining the variation in the underlined perceptions of the community towards tourism. Among the demographic characteristics, sub city, sex, educational level, working profession and monthly income of the respondents are found were statistically significant different for the mean scores of the perceptions towards tourism.

Suggested Citation

  • Yidnekachew Mare & Emmanuel Gebreyohannes & Yohannes Yebabe Tesfay, 2015. "Evaluation of Community Perception towards Tourism Industry: The Case of Hawassa City, Ethiopia," International Journal of Sustainable Economies Management (IJSEM), IGI Global, vol. 4(4), pages 31-53, October.
    • Handle: RePEc:igg:jsem00:v:4:y:2015:i:4:p:31-53
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