IDEAS home Printed from https://ideas.repec.org/a/igg/jesma0/v8y2016i2p21-37.html
   My bibliography  Save this article

The Impact of Media Richness on the Usage of Web 2.0 Services for Knowledge Transfer

Author

Listed:
  • Albert Gyamfi

    (Center for Communication, Media and Information Technologies (CMI), Aalborg University, Aalborg, Denmark)

Abstract

The study investigates the impact of the use of web 2.0 applications on knowledge transfer in the Cocoa Sector in Ghana. Transferring knowledge via social media websites has received widespread attention by organizations. However, in most developing countries like Ghana, knowledge transfer still remains a major challenge, especially in the Cocoa Sector. The selection of media for a given task depends on the richness of the media and the characteristics of the task. The four modes of knowledge transfer theorized by Nonaka, require the use of media with varying degrees of richness. The study proposed that the usage of web 2.0 applications for the different modes of knowledge transfer can be affected by their media richness. And the use of web 2.0 applications for the knowledge transfer modes can influence knowledge transfer success. The study was conducted using a mixed method approach with a survey questionnaire. The results of the data analysis confirmed that the media richness of the selected web 2.0 applications affect their usage for the different modes of knowledge transfer.

Suggested Citation

  • Albert Gyamfi, 2016. "The Impact of Media Richness on the Usage of Web 2.0 Services for Knowledge Transfer," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 8(2), pages 21-37, April.
    • Handle: RePEc:igg:jesma0:v:8:y:2016:i:2:p:21-37
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJESMA.2016040102
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jesma0:v:8:y:2016:i:2:p:21-37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.