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Structural Equation Modelling of the Factors Influencing the Adoption of E-Commerce in Saudi Arabia: Study on Online Shoppers

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  • Abdullah Saleh Alqahtani

    (Deanship of Common First Year, Self-development Skills Department, King Saud University, Riyadh, Saudi Arabia)

  • Robert Goodwin

    (School of Computer Science, Engineering and Mathematics, Flinders University, Adelaide, Australia)

  • Denise de Vries

    (Flinders University, Adelaide, Australia)

Abstract

This article presents findings from a study examining the diffusion and adoption of e-commerce in Saudi Arabia. Although the country has the largest and fastest growing information and communication technologies (ICT) sector in the Arab region, growth in e-commerce activities has not progressed at a commensurate rate. In general, e-commerce online shopping has not kept pace with the global growth of online retailing. The authors have conducted research to identify and explore key issues that influence e-commerce in Saudi Arabia in deciding whether or not to adopt online channels. As part of a larger research project using mixed methods, this article focuses on a quantitative analysis of responses obtained from a survey of the online shopping users in Saudi Arabia.

Suggested Citation

  • Abdullah Saleh Alqahtani & Robert Goodwin & Denise de Vries, 2019. "Structural Equation Modelling of the Factors Influencing the Adoption of E-Commerce in Saudi Arabia: Study on Online Shoppers," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 17(4), pages 58-78, October.
    • Handle: RePEc:igg:jeco00:v:17:y:2019:i:4:p:58-78
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