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E-Commerce Decision Model Based on Auto-Learning

Author

Listed:
  • Xin Tian

    (Yancheng Institute of Technology, Beijing, China)

  • Yubei Huang

    (Yancheng Institute of Technology, Beijing, China)

  • Lu Cai

    (Yancheng Institute of Technology, Beijing, China)

  • Hai Fang

    (Yancheng Institute of Technology, Beijing, China)

Abstract

The proposed model utilizes the information implied in the history of E-commerce negotiation to automatically mark the data to form the training samples, and apply the clues binary decision tree to automatically learn the samples to obtain the estimate of the opponent difference function. Then, an incremental decision-making problem is constituted through the combination of its own and the opponent's difference functions; and the dispersion algorithm is adopted to solve the optimization problem. The experimental results show that, the model still demonstrates relatively high efficiency and effectiveness under the condition of information confidentiality and no priori knowledge.

Suggested Citation

  • Xin Tian & Yubei Huang & Lu Cai & Hai Fang, 2017. "E-Commerce Decision Model Based on Auto-Learning," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 15(4), pages 57-71, October.
  • Handle: RePEc:igg:jeco00:v:15:y:2017:i:4:p:57-71
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