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How to Market OR/MS Decision Support

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  • Masayuki Ueda

    (Sapporo University, Japan)

Abstract

This research examines what decision makers must do to utilize OR/MS decision support. The author investigates OR/MS decision support from a new viewpoint of service. Firstly, OR/MS decision support provides information to aid in decision making, and it is shown that OR/MS decision support shares characteristics with service and can be considered a kind of service. This paper analyzes OR/MS decision support from the viewpoint of what is necessary for high quality service, and the issue of a communication gap is clarified. Through analyzing preceding research in OR/MS (Operations Research/Management Science), the author discovers a communication gap between decision makers and decision supporters. Finally, the author shows that it is effective to utilize “problem specification”, which is a decision-maker friendly description of problems proposed by research group including the author, as one approach to bridge the communication gap.

Suggested Citation

  • Masayuki Ueda, 2010. "How to Market OR/MS Decision Support," International Journal of Applied Logistics (IJAL), IGI Global, vol. 1(2), pages 23-36, April.
    • Handle: RePEc:igg:jal000:v:1:y:2010:i:2:p:23-36
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jal.2010040102
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