IDEAS home Printed from https://ideas.repec.org/a/ids/ijimad/v18y2023i4p359-388.html
   My bibliography  Save this article

Harvesting the power of location data to improve customers' experience and destination attractiveness

Author

Listed:
  • Olga Pachni-Tsitiridou
  • Konstantinos Fouskas

Abstract

Consumers increasingly use mobile applications and devices that is a valuable source of data for organisations. Mobile devices are utilised in every step of the customer's journey, from planning, to sharing their experiences, thus they are considered a valuable source of data for public and private organisations. Data from these sources include location and textual information and can help tourism organisations and destinations improve their offerings, understand customers' preferences and needs. Our field research, based on interviews of 13 organisations in the Greek ecosystem, shows that tourism organisations use insights mainly from social networks and although acknowledging their benefits, do not utilise location data. This paper aims not only to pinpoint the opportunities for organisations and destinations to utilise different location data types and identify the necessary complementary skillsets needed, but to also identify the importance of inter-organisational relationships among key stakeholders to achieve sustainable competitive advantage.

Suggested Citation

  • Olga Pachni-Tsitiridou & Konstantinos Fouskas, 2023. "Harvesting the power of location data to improve customers' experience and destination attractiveness," International Journal of Internet Marketing and Advertising, Inderscience Enterprises Ltd, vol. 18(4), pages 359-388.
  • Handle: RePEc:ids:ijimad:v:18:y:2023:i:4:p:359-388
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=131259
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sofía Blanco-Moreno & Ana M. González-Fernández & Pablo Antonio Muñoz-Gallego & Roman Egger, 2024. "What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijimad:v:18:y:2023:i:4:p:359-388. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=84 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.