The house of sport entrepreneurship - a conceptual framework for understanding the interplay of sport and entrepreneurship

Research on sport entrepreneurship as the interplay between sport and entrepreneurship still needs a unified understanding, as it is an interdisciplinary field with inimitable characteristics. This article categorised the research to date based on a systematic literature review of 30 publications. First, we provide a descriptive overview of previous definitions, methods, and content focus. Second, we introduce the comprehensive framework - the house of sport entrepreneurship - incorporating four levels (conceptual work, sport to entrepreneurship, entrepreneurship to sport and sport entrepreneurship ecosystem) to classify the previous literature. Third, against this background, we highlight relevant research directions. Our study contributes to the literature on the interface of sport and entrepreneurship by advancing the understanding of sport entrepreneurship and laying a theoretical basis for future research.