Using Deep Learning Approaches to Quantify Landscape Preference of the Chinese Grand Canal: An Empirical Case Study of the Yangzhou Ancient Canal

Landscape preference emerges from the dynamic interaction between individuals and their environment and plays a pivotal role in the preservation and enhancement of the Chinese Grand Canal’s scenery. As a vast linear heritage, employing conventional methods for analyzing landscape preferences can be resource-intensive in terms of both time and labor. Amid the rapid advancement of Big Data and Artificial Intelligence (AI), a cognitive framework for understanding the Chinese Grand Canal’s landscape preferences has been developed, encompassing two primary aspects: the characteristic features of landscape preference and its spatial organization. Geotagged photographs from tourism media platforms focused on the Yangzhou Ancient Canal were utilized, and the EasyDL deep learning platform was employed to devise a model. This model assesses current landscape preferences through an analysis of photographic content, element composition patterns, and geospatial distribution, integrating social network and point density analyses. Our findings reveal that the fusion of Yangzhou Ancient Canal and classical gardens creates a sought-after ‘Canal and Watercraft Remains’ landscape. Tourists’ preferences for different landscape types are reflected in the way the elements are combined in the photographs. Overall, landscape preferences are dense in the north and sparse in the south. Differences in tourists’ perceptions of the value of and preferences for heritage sites lead to significant variations in tourist arrivals at different sites. This approach demonstrates efficiency and scalability in evaluating the Chinese Grand Canal landscape, offering valuable insights for its strategic planning and conservation efforts.