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The Core Value of Sustainable Fashion: A Case Study on “Market Gredit”

Author

Listed:
  • Young Kim

    (Gredit Inc., 405, Seoul Upcycling Plaza, 49 Jadongchasijang-gil, Seongdong-gu, Seoul 04807, Korea)

  • Sungeun Suh

    (Fashion Design Major, College of Arts, Gachon University, Seongnam-si 13120, Korea)

Abstract

Sustainability and ethical consumption have emerged as essential topics globally in the carbon-neutral era. The adoption of eco-friendly production and distribution methods have been prominent in the fashion industry as well. This study performed a qualitative case study analysis based on a literature review and in-depth expert interviews. The search yielded ten keywords reflecting how value producers pursue sustainable fashion. These keywords are “eco-friendly”, “recycled”, “vegan”, “upcycled”, “zero waste”, “local production”, “fair trade”, “women-owned”, “gives back” and “animal protection”. The values are divided into five core environmental values and five core social values. Based on in-depth interviews with domestic sustainable fashion experts, the core values and detailed standards of sustainable fashion were specified and presented as practical values. These values were also applied to the Market Gredit platform, an integrated e-commerce platform for sustainable fashion brands in South Korea. This research contributes to improving the environmental and social impacts throughout the value chain of the fashion industry by presenting the core values and detailed standards of sustainable fashion suitable for communication with consumers.

Suggested Citation

  • Young Kim & Sungeun Suh, 2022. "The Core Value of Sustainable Fashion: A Case Study on “Market Gredit”," Sustainability, MDPI, vol. 14(21), pages 1-21, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:21:p:14423-:d:962275
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    References listed on IDEAS

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    1. Essi Karell & Kirsi Niinimäki, 2020. "A Mixed-Method Study of Design Practices and Designers’ Roles in Sustainable-Minded Clothing Companies," Sustainability, MDPI, vol. 12(11), pages 1-25, June.
    2. Sheffi, Yossi, 2018. "Balancing Green: When to Embrace Sustainability in a Business (and When Not To)," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262037726, December.
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