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The Role of Public Resource Desynchronization on Business Model Sustainability in the Private Healthcare Industry

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  • Rocio Rodriguez

    (Campus Espinardo, University of Murcia, 30100 Murcia, Spain
    School of Communication, Leadership and Marketing, Kristiania University College, Kirkegata, 20-24 0107 Oslo, Norway)

  • Göran Svensson

    (School of Communication, Leadership and Marketing, Kristiania University College, Kirkegata, 20-24 0107 Oslo, Norway)

Abstract

The research objective to examine the role of public resource desynchronization on business model sustainability in the private healthcare industry based on the application of a public policy. This study is based on recently reported data on bed occupancy rate and stakeholder insights during the SARS-CoV-2 pandemic in the private healthcare industry in Spain. The findings reveal how desynchronization of a public health policy can undermine business model sustainability in the private healthcare sector. The role of public resource desynchronization in the private healthcare sector is linked to an applied public health policy, which affects the business model sustainability of private hospitals. Private hospitals need to be vigilant regarding the role of public policy on resource desynchronization in the healthcare industry, which can affect the sustainability of their business models. This study contributes to linking the role of resource desynchronization with the application of a public policy in the healthcare industry which can affect the sustainability of private hospitals’ business models.

Suggested Citation

  • Rocio Rodriguez & Göran Svensson, 2021. "The Role of Public Resource Desynchronization on Business Model Sustainability in the Private Healthcare Industry," Sustainability, MDPI, vol. 13(11), pages 1-15, May.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:6132-:d:565008
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