An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media
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- Chunyu Jiang & Seuk Wai Phoong, 2023. "A ten-year review analysis of the impact of digitization on tourism development (2012–2022)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
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Keywords
perceived ease of use; perceived usefulness; trust to online hoteliers; social media use; permission-based-acceptance; SEM;All these keywords.
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