IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i9p2662-d229759.html
   My bibliography  Save this article

Joining Historic Cities to the Global World: Feasibility or Fantasy?

Author

Listed:
  • Ahmadreza Shirvani Dastgerdi

    (Department of Architecture, School of Urban and Regional Planning, University of Florence, Via Micheli 2, 50121 Florence, Italy)

  • Giuseppe De Luca

    (Department of Architecture, School of Urban and Regional Planning, University of Florence, Via Micheli 2, 50121 Florence, Italy)

Abstract

Given the globalisation and free movement of capital and people, global cities compete with others not only as tourist destinations but also for the attraction of investors, skilled labour and well-educated citizens. In this research, the image of the historic city of Florence is investigated from the perspective of tourists and residents to assess the feasibility of joining historic cities to the global world. The sample size included 384 people who were randomly selected in the historic centre of Florence and answered the research questionnaire. The data was then analysed by descriptive statistics and logistic regression test. The findings show that although appropriate environmental qualities have made Florence highly successful in attracting tourists, what can promote the sustainability level of this historic city in the globalisation era is the organisation of urban planning in order to gain a part of global economic and human capital by creating the precise and unique image of the city.

Suggested Citation

  • Ahmadreza Shirvani Dastgerdi & Giuseppe De Luca, 2019. "Joining Historic Cities to the Global World: Feasibility or Fantasy?," Sustainability, MDPI, vol. 11(9), pages 1-14, May.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:9:p:2662-:d:229759
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/9/2662/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/9/2662/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    2. Luciana Lazzeretti & Stefania Oliva, 2018. "Rethinking city transformation: Florence from art city to creative fashion city," European Planning Studies, Taylor & Francis Journals, vol. 26(9), pages 1856-1873, September.
    3. Gabriela Virginia Popescu, 2017. "From Local To Global With City Branding," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-27, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ahmadreza Shirvani Dastgerdi & Giuseppe De Luca & Carlo Francini, 2020. "Reforming Housing Policies for the Sustainability of Historic Cities in the Post-COVID Time: Insights from the Atlas World Heritage," Sustainability, MDPI, vol. 13(1), pages 1-12, December.
    2. Jing Zhang & Yuchen Shang & Qiang Li & Shiwen Zhang & Jinsong Xiao & Min Li, 2021. "Inheritance and Development: Study on the Overall Management and Control Strategies of the North–South Extension of Central Axis of Beijing," Sustainability, MDPI, vol. 13(9), pages 1-28, April.
    3. Eunah Yu & Junghyun Kim, 2020. "The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors," Sustainability, MDPI, vol. 12(3), pages 1-13, January.
    4. Giuseppe De Luca & Ahmadreza Shirvani Dastgerdi & Carlo Francini & Giovanni Liberatore, 2020. "Sustainable Cultural Heritage Planning and Management of Overtourism in Art Cities: Lessons from Atlas World Heritage," Sustainability, MDPI, vol. 12(9), pages 1-11, May.
    5. Ahmadreza Shirvani Dastgerdi & Massimo Sargolini & Ilenia Pierantoni, 2019. "Climate Change Challenges to Existing Cultural Heritage Policy," Sustainability, MDPI, vol. 11(19), pages 1-10, September.
    6. Jaime Daniel Roldán Nogueras & Gema Gomez-Casero & Jesús Claudio Pérez Gálvez & Francisco González Santa Cruz, 2021. "Segmentation of Tourists That Participate in a Cultural Event: The Fiesta of the Patios in Córdoba (Spain)," SAGE Open, , vol. 11(1), pages 21582440219, February.
    7. Barbara Sowińska-Świerkosz & Malwina Michalik-Śnieżek & Dawid Soszyński & Agnieszka Kułak, 2020. "In the Search of an Assessment Method for Urban Landscape Objects (ULOs): Tangible and Intangible Values, Public Participation Geographic Information Systems (PPGIS), and Ranking Approach," Land, MDPI, vol. 9(12), pages 1-23, December.
    8. Jiae Han, 2021. "Representational and Authentic: Sustainable Heritage Message through Architectural Experience in the Case of Bernard Tschumi’s Acropolis Museum, Athens," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
    9. Milad Bagheri & Ku Azam Tuan Lonik & Mastura Jaafar & Radziah Adam & Wan Izatul Asma Wan Talaat & Isabelle D. Wolf, 2022. "Integrating Social, Economic, and Environmental Factors to Evaluate How Competitive Urban Landscapes Are for the Development of Sustainable Cities: Penang Island in Malaysia as a Case Study," Land, MDPI, vol. 12(1), pages 1-27, December.
    10. Sofia Vale & Felipa de Mello-Sampayo, 2021. "Effect of Hierarchical Parish System on Portuguese Housing Rents," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    11. Seungnam Kim & Jaecheol Kim & Beakchan Kim, 2020. "Immersive Virtual Reality-Aided Conjoint Analysis of Urban Square Preference by Living Environment," Sustainability, MDPI, vol. 12(16), pages 1-20, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hugo Martins & Paulo Carvalho & Nuno Almeida, 2021. "Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park," Sustainability, MDPI, vol. 13(21), pages 1-17, October.
    2. David J Madden, 2018. "Pushed off the map: Toponymy and the politics of place in New York City," Urban Studies, Urban Studies Journal Limited, vol. 55(8), pages 1599-1614, June.
    3. Radu Săgeată & Bianca Mitrică & Irena Mocanu, 2021. "Centralized Industrialization in the Memory of Places. Case Studies of Romanian Cities," Societies, MDPI, vol. 11(4), pages 1-16, October.
    4. Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
    5. Ida Andersson & Laura James, 2018. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden," Urban Studies, Urban Studies Journal Limited, vol. 55(15), pages 3437-3453, November.
    6. Ghafele, Roya & Vanderslott, Samantha, 2011. "Trademarks as Fictitious Commodities: An Erosion of the Public Interest? An Assessment of the use of trademarks over urban space at the example of London’s Regent Street and Paris’ Champs-Elysées," MPRA Paper 36321, University Library of Munich, Germany.
    7. Jana Burešová & Jaromír Štůsek, 2017. "Interdisciplinary Model of a Brand in a Competitive Environment," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(5), pages 1663-1669.
    8. Beatriz Plaza & Pilar Gonzalez-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2013. "Culture-led City Brands as Economic Engines: Theory and Empirics," ACEI Working Paper Series AWP-05-2013, Association for Cultural Economics International, revised Oct 2013.
    9. Cecilia Pasquinelli, 2011. "Place Branding and Cooperation: Can a Network of Places be a Brand?," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 14, Edward Elgar Publishing.
    10. Yong Sun & Yalin Wang & Baoyin Liu & Zhongrui Sun, 2023. "Evolutionary game of destination brand co‐construction with government involvement," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2125-2136, June.
    11. Cecilia Pasquinelli, 2010. "The Limits of Place Branding for Local Development: The Case of Tuscany and the Arnovalley Brand," Local Economy, London South Bank University, vol. 25(7), pages 558-572, September.
    12. Lies Messely & Joost Dessein & Elke Rogge, 2015. "Behind the Scenes of Place Branding: Unraveling the Selective Nature of Regional Branding," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 106(3), pages 291-306, July.
    13. Magdalena Grebosz-Krawczyk, 2021. "Place branding (r)evolution: the management of the smart city’s brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 93-104, March.
    14. Jongwon Won & Jong Yoon Lee & Jong Woo Jun, 2020. "Influences of SNS (Social Network Service) Uses and Musical Consumption on City Branding: A Focus on Broadway, New York and the West End, London," Sustainability, MDPI, vol. 12(9), pages 1-10, May.
    15. David Jaffee, 2015. "‘A Deeper Channel Floats all Boats’: The Port Economy as Urban Growth Engine," Environment and Planning A, , vol. 47(4), pages 783-800, April.
    16. Douglas Chiguvi & Elvis Madondo & Zenzo Dube, 2019. "The Importance of Customer Relationship Management in the Local Government Authorities in Zimbabwe," Applied Economics and Finance, Redfame publishing, vol. 6(6), pages 15-29, November.
    17. Zavattaro, Staci M. & Daspit, Joshua J. & Adams, Frank G., 2015. "Assessing managerial methods for evaluating place brand equity: A qualitative investigation," Tourism Management, Elsevier, vol. 47(C), pages 11-21.
    18. Ashworth, Gregory & Page, Stephen J., 2011. "Urban tourism research: Recent progress and current paradoxes," Tourism Management, Elsevier, vol. 32(1), pages 1-15.
    19. Eko Nursanty & Atik Suprapti & Joesron Alie Syahbana, 2017. "The application of tourist gaze theory to support city branding in the planning of the historic city Surakarta, Indonesia," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(3), pages 223-241, August.
    20. María José Álvarez Rivadulla & Diana Bocarejo, 2014. "Beautifying the Slum: Cable Car Fetishism in Cazucá, Colombia," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(6), pages 2025-2041, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:9:p:2662-:d:229759. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.