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Perpetuation of Gender Bias in Visual Representation of Professions in the Generative AI Tools DALL·E and Bing Image Creator

Author

Listed:
  • Teresa Sandoval-Martin

    (Communication Department, University Carlos III of Madrid, 28903 Madrid, Spain)

  • Ester Martínez-Sanzo

    (Communication Department, University Carlos III of Madrid, 28903 Madrid, Spain)

Abstract

Artificial intelligence (AI)-based generative imaging systems such as DALL·E, Midjourney, Stable Diffusion, and Adobe Firefly, which work by transforming natural language descriptions into images, are revolutionizing computer vision. In this exploratory and qualitative research, we have replicated requests for images of women in different professions by comparing these representations in previous studies with DALL·E, observing that this model continues to provide in its last version, DALL·E 3, inequitable results in terms of gender. In addition, Bing Image Creator, Microsoft’s free tool that is widely used among the population and runs under DALL·E, has been tested for the first time. It also presents a sexualization of women and stereotypical children’s representations. The results reveal the following: 1. A slight improvement in terms of the presence of women in professions previously shown only with men. 2. They continue to offer biased results in terms of the objectification of women by showing sexualized women. 3. The representation of children highlights another level of gender bias, reinforcing traditional stereotypes associated with gender roles from childhood, which can impact future decisions regarding studies and occupations.

Suggested Citation

  • Teresa Sandoval-Martin & Ester Martínez-Sanzo, 2024. "Perpetuation of Gender Bias in Visual Representation of Professions in the Generative AI Tools DALL·E and Bing Image Creator," Social Sciences, MDPI, vol. 13(5), pages 1-17, May.
    • Handle: RePEc:gam:jscscx:v:13:y:2024:i:5:p:250-:d:1387981
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    References listed on IDEAS

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    1. Sang Lee & Raya Hamad Alsereidi & Samar Ben Romdhane, 2023. "Gender Roles, Gender Bias, and Cultural Influences: Perceptions of Male and Female UAE Public Relations Professionals," Social Sciences, MDPI, vol. 12(12), pages 1-15, December.
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