IDEAS home Printed from https://ideas.repec.org/a/gam/jjrfmx/v13y2020i10p223-d418257.html
   My bibliography  Save this article

Impact of Value Co-Creation on International Customer Satisfaction in the Airsoft Industry: Does Country of Origin Matter?

Author

Listed:
  • Gabriela Menet

    (Department of Strategic Analyses, WSB University in Dąbrowa Górnicza, 41-300 Dąbrowa Górnicza, Poland)

  • Marek Szarucki

    (Department of Strategic Analysis, College of Management Sciences and Quality, Cracow University of Economics, 31-510 Krakow, Poland)

Abstract

The paper’s objective is to investigate the impact of value proposition co-creation on international customer satisfaction in the airsoft industry. This empirical paper aims at answering a question “Which factors influence satisfaction of the international customers involved in the process of value co-creation in the airsoft industry” and sets a hypothesis that value co-creators’ country of origin has a positive impact on customers’ satisfaction. A case study approach of an entrepreneurial company (GATE) was supplemented with data collected via a survey (n = 176), where consumers’ perception of the firm’s value proposition and its influence on their satisfaction were investigated. The study contributes to the value creation theory by identifying the main factors influencing customer satisfaction in the airsoft industry and verifying whether the co-creators’ origin affects the factors’ ratings. The results indicate that the most crucial factors influencing international customer satisfaction in this industry are quality level and product functionality and that the country of origin of customers has no significant impact on international customer satisfaction.

Suggested Citation

  • Gabriela Menet & Marek Szarucki, 2020. "Impact of Value Co-Creation on International Customer Satisfaction in the Airsoft Industry: Does Country of Origin Matter?," JRFM, MDPI, vol. 13(10), pages 1-23, September.
  • Handle: RePEc:gam:jjrfmx:v:13:y:2020:i:10:p:223-:d:418257
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1911-8074/13/10/223/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/1911-8074/13/10/223/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ruey-Jer (Bryan) Jean & Rudolf R Sinkovics & S Tamer Cavusgil, 2010. "Enhancing international customer–supplier relationships through IT resources: A study of Taiwanese electronics suppliers," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(7), pages 1218-1239, September.
    2. Hsieh, Jung-Kuei & Hsieh, Yi-Ching, 2015. "Dialogic co-creation and service innovation performance in high-tech companies," Journal of Business Research, Elsevier, vol. 68(11), pages 2266-2271.
    3. SEVANANDEE Brenda & DAMAR-LADKOO Adjnu, 2018. "Country-Of-Origin Effects On Consumer Buying Behaviours. A Case Of Mobile Phones," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 13(2), pages 179-201, August.
    4. Craig Galbraith & Sanford Ehrlich & Alex DeNoble, 2006. "Predicting Technology Success: Identifying Key Predictors and Assessing Expert Evaluation for Advanced Technologies," The Journal of Technology Transfer, Springer, vol. 31(6), pages 673-684, November.
    5. Aitken, Alan & Paton, Robert A., 2016. "Professional buyers and the value proposition," European Management Journal, Elsevier, vol. 34(3), pages 223-231.
    6. Davila, Tony, 2000. "An empirical study on the drivers of management control systems' design in new product development," Accounting, Organizations and Society, Elsevier, vol. 25(4-5), pages 383-409, May.
    7. repec:cmj:journl:y:2013:i:28:albuce is not listed on IDEAS
    8. Cossío-Silva, Francisco-José & Revilla-Camacho, María-Ángeles & Vega-Vázquez, Manuela & Palacios-Florencio, Beatriz, 2016. "Value co-creation and customer loyalty," Journal of Business Research, Elsevier, vol. 69(5), pages 1621-1625.
    9. Najafi-Tavani, Zhaleh & Mousavi, Sahar & Zaefarian, Ghasem & Naudé, Peter, 2020. "Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance," Journal of Business Research, Elsevier, vol. 120(C), pages 42-58.
    10. Covin, Jeffrey G. & Garrett, Robert P. & Kuratko, Donald F. & Shepherd, Dean A., 2015. "Value proposition evolution and the performance of internal corporate ventures," Journal of Business Venturing, Elsevier, vol. 30(5), pages 749-774.
    11. Qi Deng, 2019. "Blockchain Economical Models, Delegated Proof of Economic Value and Delegated Adaptive Byzantine Fault Tolerance and their implementation in Artificial Intelligence BlockCloud," JRFM, MDPI, vol. 12(4), pages 1-27, November.
    12. Cristina-Elena ALBU, 2013. "STEREOTYPICAL FACTORS IN TOURISM -Literature review," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 5-13, May.
    13. Maria Gabriela Montanari & Jonny Mateus Rodrigues & Janaina de Moura Engracia Giraldi & Marcos Fava Neves, 2018. "Country of origin effect: a study with Brazilian consumers in the luxury market," Brazilian Business Review, Fucape Business School, vol. 15(4), pages 348-362, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Agnieszka Izabela Baruk & Mateusz Grzesiak, 2022. "Benefits Achieved by Energy Suppliers through Cooperation with Individual Recipients and Their Readiness for This Cooperation," Energies, MDPI, vol. 15(10), pages 1-16, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Najafi-Tavani, Saeed & Zaefarian, Ghasem & Robson, Matthew J. & Naudé, Peter & Abbasi, Faramarz, 2022. "When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity," Journal of Business Research, Elsevier, vol. 145(C), pages 130-143.
    2. Aerts, Ria & Pikkarainen, Minna & Xu, Yueqiang & Andersson, Svante, 2023. "Overcoming hospital resistance in an international innovation co-creation," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    3. Fabio Magnacca & Riccardo Giannetti, 2024. "Management accounting and new product development: a systematic literature review and future research directions," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 28(2), pages 651-685, June.
    4. Church, Bryan K. & Kuang, Xi (Jason) & Liu, Yuebing (Sarah), 2019. "The effects of measurement basis and slack benefits on honesty in budget reporting," Accounting, Organizations and Society, Elsevier, vol. 72(C), pages 74-84.
    5. Ieda Margarete Oro & Carlos Eduardo Facin Lavarda, 2017. "Interaction Between Strategy and Organizational Performance: The Influence of Family Management," Brazilian Business Review, Fucape Business School, vol. 14(5), pages 493-509, September.
    6. Baoliang Hu & Wei Huang & Shuai Yan & Guang Liu & Tao Zhang, 2020. "Business Model Design and Customer Loyalty: The Mediating Role of Customer Citizenship Behavior," Sustainability, MDPI, vol. 12(17), pages 1-14, August.
    7. Chen, Clara Xiaoling & Lill, Jeremy B. & Lucianetti, Lorenzo, 2023. "Performance measurement system diversity and product innovation: Evidence from longitudinal survey data," Accounting, Organizations and Society, Elsevier, vol. 111(C).
    8. Omonijo & O.S . & Egwakhe & A.J . & Akande & F.P . & Umukoro & E.J, 2022. "Corporate Entrepreneurship and Market Share of Selected Polyurethane Manufacturing Companies in Lagos State, Nigeria," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 12(2), pages 169-181.
    9. Jia, Yibo & Su, Jingqin & Cui, Li & Wu, Lin & Hua Tan, Kim, 2023. "Platform business model innovation in the digitalization era: A “driver-process-result” perspective," Journal of Business Research, Elsevier, vol. 160(C).
    10. Uwizeyemungu, Sylvestre & Poba-Nzaou, Placide & St-Pierre, Josée, 2022. "Back-end information technology resources and manufacturing SMEs’ export commitment: An empirical investigation," International Business Review, Elsevier, vol. 31(5).
    11. Erik Lundmark & Anna Krzeminska & Dean A. Shepherd, 2019. "Images of Entrepreneurship: Exploring Root Metaphors and Expanding Upon Them," Entrepreneurship Theory and Practice, , vol. 43(1), pages 138-170, January.
    12. Zahid Sarwar & Muhammad Asif Khan & Zhen Yang & Adnan Khan & Muhammad Haseeb & Aaqib Sarwar, 2021. "An Investigation of Entrepreneurial SMEs’ Network Capability and Social Capital to Accomplish Innovativeness: A Dynamic Capability Perspective," SAGE Open, , vol. 11(3), pages 21582440211, July.
    13. Jean, Ruey Jer “Bryan” & Kim, Daekwan & Bello, Daniel C., 2017. "Relationship-based product innovations: Evidence from the global supply chain," Journal of Business Research, Elsevier, vol. 80(C), pages 127-140.
    14. G. Tomas M. Hult & Forrest V. Morgeson III & Udit Sharma & Claes Fornell, 2022. "Customer satisfaction and international business: A multidisciplinary review and avenues for research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(8), pages 1695-1733, October.
    15. Chang, Kuo-Hsiung & Chen, Yung-ray & Huang, Hsu-Feng, 2015. "Information technology and partnership dynamic capabilities in international subcontracting relationships," International Business Review, Elsevier, vol. 24(2), pages 276-286.
    16. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 0. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
    17. Buyukozkan, G.Gulcin & Feyzioglu, Orhan, 2004. "A fuzzy-logic-based decision-making approach for new product development," International Journal of Production Economics, Elsevier, vol. 90(1), pages 27-45, July.
    18. Conrad Wiedeler & Nadine Kammerlander, 2021. "Learning the ropes of entrepreneurship: understanding internal corporate venturing for family firms from an entrepreneurial learning perspective," Review of Managerial Science, Springer, vol. 15(3), pages 669-703, April.
    19. Vogel, Wolfgang & Lasch, Rainer, 2015. "Approach for Complexity Management in Variant-rich Product Development," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Blecker, Thorsten & Kersten, Wolfgang & Ringle, Christian M. (ed.), Operational Excellence in Logistics and Supply Chains: Optimization Methods, Data-driven Approaches and Security Insights. Proceedings of the Hamburg , volume 22, pages 97-140, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    20. Ioannis Bournakis & Sotiris Papaioannou & Marina Papanastassiou, 2022. "Multinationals and domestic total factor productivity: Competition effects, knowledge spillovers and foreign ownership," The World Economy, Wiley Blackwell, vol. 45(12), pages 3715-3750, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jjrfmx:v:13:y:2020:i:10:p:223-:d:418257. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.