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The Impact of Customer Perceptions and Satisfaction on E-Loyalty

Author

Listed:
  • Simona VINEREAN

    (The Bucharest University of Economic Studies)

Abstract

As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Therefore, this paper aims to propose a new model that examines relationships between cognitive – affective – conative constructs in an e-shopping environment.

Suggested Citation

  • Simona VINEREAN, 2013. "The Impact of Customer Perceptions and Satisfaction on E-Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 4-16.
    • Handle: RePEc:exp:mkting:v:1:y:2013:i:1:p:4-16
    as

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    References listed on IDEAS

    as
    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    2. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    online consumer behavior; perceived usefulness; perceived ease of use; perceived value; customer satisfaction; customer loyalty; structural equation model; online shopping;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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