IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxivy2021i1p354-363.html
   My bibliography  Save this article

Rationality is Service Receiver’s Trait

Author

Listed:
  • Elzbieta Skapska

Abstract

Purpose: The article constitutes the expansion of authorial research on rationality from a service provider point of view. This time, it is from a service receiver's standpoint. The research's main goal is to identify factors that positively affect a rational choice of healthcare or transport services and allow a consumer to evince a trait of rationality. Design/Methodology/Approach: Chi-square tests and empirical significance level tests in statistics were performed. It was verified whether there is a correlation between a social group and the proportion of answers. A cross-functional analysis was done in different social groups. Findings: A statistically significant test result indicated that particular social groups differed in terms of the frequency of pointing out a given answer. The research results that are presented cover the situations in which a consumer evinces rational behavior. The findings also highlight factors that influence a consumer's decision while buying a service. They clearly show that, in both service categories, high quality and efficiency are the factors that decide while making a final decision. Moreover, employed people and students stress the importance of an office in healthcare or the appearance of a service provider in transportation. Retired people appreciate the convenient location of a service facility in both categories. Practical implications: the analysis of the variable distribution showed that it was possible to create a list of service providers' recommendations. Thanks to recognizing factors that determine the choices of service receivers, the providers will be able to arrange a service offer better – adequately to market needs. Originality/Value: Rationality, from a service perspective, is a scarce subject. Raising it is original and makes the research unique, attested by the opinion comparison between three social groups – students, employed people, and pensioners. The analysis processes enabled the creation of action strategies for service receivers with regard to the future of selected service categories.

Suggested Citation

  • Elzbieta Skapska, 2021. "Rationality is Service Receiver’s Trait," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 354-363.
    • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:1:p:354-363
    as

    Download full text from publisher

    File URL: https://ersj.eu/journal/1966/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Herbert A. Simon, 1955. "A Behavioral Model of Rational Choice," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 69(1), pages 99-118.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Torgler, Benno & Schneider, Friedrich & Schaltegger, Christoph A., 2007. "With or Against the People? The Impact of a Bottom-Up Approach on Tax Morale and the Shadow Economy," Berkeley Olin Program in Law & Economics, Working Paper Series qt6331x6vz, Berkeley Olin Program in Law & Economics.
    2. Christina Leuker & Thorsten Pachur & Ralph Hertwig & Timothy J. Pleskac, 2019. "Do people exploit risk–reward structures to simplify information processing in risky choice?," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 5(1), pages 76-94, August.
    3. Ranganathan, Kavitha & Lejarraga, Tomás, 2021. "Elicitation of risk preferences through satisficing," Journal of Behavioral and Experimental Finance, Elsevier, vol. 32(C).
    4. Andrew Caplin & Mark Dean & Daniel Martin, 2011. "Search and Satisficing," American Economic Review, American Economic Association, vol. 101(7), pages 2899-2922, December.
    5. Shi, Yi & Deng, Yawen & Wang, Guoan & Xu, Jiuping, 2020. "Stackelberg equilibrium-based eco-economic approach for sustainable development of kitchen waste disposal with subsidy policy: A case study from China," Energy, Elsevier, vol. 196(C).
    6. Lawrence Bunnell & Kweku-Muata Osei-Bryson & Victoria Y. Yoon, 0. "RecSys Issues Ontology: A Knowledge Classification of Issues for Recommender Systems Researchers," Information Systems Frontiers, Springer, vol. 0, pages 1-42.
    7. da Silveira, Jaylson Jair & Lima, Gilberto Tadeu, 2021. "Wage inequality as a source of endogenous macroeconomic fluctuations," Structural Change and Economic Dynamics, Elsevier, vol. 56(C), pages 35-52.
    8. Marianne Bertrand & Dean S. Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2005. "What's Psychology Worth? A Field Experiment in the Consumer Credit Market," Working Papers 918, Economic Growth Center, Yale University.
    9. Manolis, Chris & Nygaard, Arne & Stillerud, Bård, 1997. "Uncertainty and vertical control: An international investigation," International Business Review, Elsevier, vol. 6(5), pages 501-518, October.
    10. Elizabeth J. Altman & Frank Nagle & Michael L. Tushman, 2013. "Innovating Without Information Constraints: Organizations, Communities, and Innovation When Information Costs Approach Zero," Harvard Business School Working Papers 14-043, Harvard Business School, revised Sep 2014.
    11. Gerd Gigerenzer, 1997. "Bounded Rationality: Models of Fast and Frugal Inference," Swiss Journal of Economics and Statistics (SJES), Swiss Society of Economics and Statistics (SSES), vol. 133(II), pages 201-218, June.
    12. Jhunjhunwala, Tanushree, 2021. "Searching to avoid regret: An experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 189(C), pages 298-319.
    13. Jacopo Arpetti & Antonio Iovanella, 2019. "Towards more effective consumer steering via network analysis," Papers 1903.11469, arXiv.org, revised Nov 2019.
    14. Schilling, Melissa A. & Green, Elad, 2011. "Recombinant search and breakthrough idea generation: An analysis of high impact papers in the social sciences," Research Policy, Elsevier, vol. 40(10), pages 1321-1331.
    15. DeCanio, Stephen J. & Watkins, William E., 1998. "Information processing and organizational structure," Journal of Economic Behavior & Organization, Elsevier, vol. 36(3), pages 275-294, August.
    16. Esser, Hartmut, 2005. "Rationalität und Bindung : das Modell der Frame-Selektion und die Erklärung des normativen Handelns," Papers 05-16, Sonderforschungsbreich 504.
    17. Wenjing Luo & Zhi Qiu & Yurika Yokoyama & Shengyuan Zheng, 2022. "Decision-Making Mechanism of Joint Activities for the Elderly and Children in Integrated Welfare Facilities: A Discussion Based on “Motivation–Constraint” Interaction Model," IJERPH, MDPI, vol. 19(16), pages 1-23, August.
    18. Xujin Pu & Huanzhen Zhang, 2016. "Voluntary Certification of Agricultural Products in Competitive Markets: The Consideration of Boundedly Rational Consumers," Sustainability, MDPI, vol. 8(9), pages 1-13, September.
    19. Giuseppe Pernagallo & Benedetto Torrisi, 2020. "A theory of information overload applied to perfectly efficient financial markets," Review of Behavioral Finance, Emerald Group Publishing Limited, vol. 14(2), pages 223-236, October.
    20. Costel Andonie & Daniel Diermeier, 2022. "Electoral Institutions with impressionable voters," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 59(3), pages 683-733, October.

    More about this item

    Keywords

    Rational choices; consumer; services.;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxiv:y:2021:i:1:p:354-363. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.