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Comparative Analysis of Information Usefulness Evaluation Methods on Business Internet Services

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  • Michal Nowakowski

Abstract

Purpose: The article presents the usefulness issues of presented information on information and business internet services. The article presents a comparative analysis and an applicability analysis of information usefulness evaluation methods for textual and graphic forms of content presentation on the example of business internet services. Design/Methodology/Approach: The study describes the basic methodological assumptions, the research evaluation procedure of information usefulness and various forms of informational content presentation, and also the results of data analysis from the study conducted on a group of respondents. In order to determine the factors, that have the greatest impact on information usefulness evaluation of various forms of content presentation, the data obtained from the study using various methods such as online questionnaire, usability testing and heuristic analysis were compared and subjected using multi-criteria SAW method. Findings: Results of research presented in the article can be useful in creating assumptions for ways of content presentation and visualization on websites and continuous improvement of their functional quality and also consequently on the perception by customers, sellers and owners of these websites.

Suggested Citation

  • Michal Nowakowski, 2020. "Comparative Analysis of Information Usefulness Evaluation Methods on Business Internet Services," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 292-306.
    • Handle: RePEc:ers:journl:v:xxiii:y:2020:i:special2:p:292-306
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    References listed on IDEAS

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    1. C. West Churchman & Russell L. Ackoff, 1954. "An Approximate Measure of Value," Operations Research, INFORMS, vol. 2(2), pages 172-187, May.
    2. Michał Nowakowski, 2018. "Information Assimilation as a Decisive Factor About Website User’s Behaviors," Springer Proceedings in Business and Economics, in: Kesra Nermend & Małgorzata Łatuszyńska (ed.), Problems, Methods and Tools in Experimental and Behavioral Economics, chapter 0, pages 211-229, Springer.
    3. Mateusz Piwowarski & Danuta Miłaszewicz & Małgorzata Łatuszyńska & Mariusz Borawski & Kesra Nermend, 2018. "Application of the Vector Measure Construction Method and Technique for Order Preference by Similarity Ideal Solution for the Analysis of the Dynamics of Changes in the Poverty Levels in the European ," Sustainability, MDPI, vol. 10(8), pages 1-24, August.
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    Cited by:

    1. Michał Nowakowski & Dariusz Porębski, 2022. "Application of the DEA Method for Evaluation of Information Usefulness Efficiency on Websites," Sustainability, MDPI, vol. 14(21), pages 1-18, October.

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    More about this item

    Keywords

    Information usefulness; textual and graphic forms of content presentation; online questionnaire; usability testing; heuristic analysis; methods triangulation; multi-criteria SAW method.;
    All these keywords.

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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