The Perception by Finance Faculty of the Diverse Publication Outlets

Purpose: We designed a questionnaire to test the key question whether journals receive the highest ranking of any publication form. Design/Methodology/Approach: There are seven questions in our questionnaire. We sent the survey to two thousand recipients composed of faculty, chair people and practitioners. Those individuals were chosen randomly from a bigger list of the Financial Management Association. Findings: We received two hundred and twenty nine usable responses. One hundred and seventy or 81% were faculty, twenty-five or 12% were chair people, two or 1% were practitioners and thirteen or 6% were other. As far as “other” is concerned, they could be professors of financial planning and/or insurance. Ninety six percent (96%) were from Business Schools, and four percent (4%) were from Liberal Arts. Practical Implications: Generally, the respondents ascribe high values to journal publications and depending on the question low or very low values to non-journal dissemination of research. Originality/Value: This research confirms the general attitude that journal publication matter a lot. It also supports the corollary view that other forms of research dissemination do not matter as much or at all.