IDEAS home Printed from https://ideas.repec.org/a/eph/journl/v8y2013ispecial-issuep169-176.html
   My bibliography  Save this article

Cluster Planning For Achieving Social Benefits

Author

Listed:
  • Diana DRAGOMIR

    (Technical University of Cluj-Napoca)

  • Oana IAMANDI

    (Technical University of Cluj-Napoca)

  • Daniela POPESCU

    (Technical University of Cluj-Napoca)

Abstract

This paper is part of a doctoral research aimed at studying the possibilities and mechanism for fostering and administering dispersed cluster based solutions to social problems, while conserving business competitiveness and achieving their corporate social responsibility functions. The authors present here an approach to planning a business cluster oriented towards achieving social benefits based on the implementation of structured design instruments, namely Analytical Hierarchy Process, cascading Quality Function Deployment and Pugh’s New Concept selection method, with the help of the dedicated software package Qualica QFD. The purpose of the paper is to contribute to the establishment of the structure and organization within such an entity in order to maximize the impact on its potential beneficiaries. The main advantages of this deployment come from its ability to transmit and process “the voice of the customer” throughout all levels of interest that must be addressed in this complex endeavor to generate an innovative business solution: the determination of target niche requirements, the establishment of the desired characteristics of the social solution, the identification of possible component services or products for the envisioned package and the advancing of a possible clusterization solution.

Suggested Citation

  • Diana DRAGOMIR & Oana IAMANDI & Daniela POPESCU, 2013. "Cluster Planning For Achieving Social Benefits," Management & Marketing, Economic Publishing House, vol. 8(Special-I), pages 169-176, October.
    • Handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:169-176
    as

    Download full text from publisher

    File URL: http://www.managementmarketing.ro/~store/suplimente/2013-International_Conference_on_Business_Excellence.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:169-176. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Simona Vasilache (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.