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Commercialization of innovations: an overarching framework and research agenda

Author

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  • Avimanyu Datta
  • Richard Reed
  • Len Jessup

Abstract

Purpose - – The commercialization of innovation, which is key to entrepreneurial success, is a combination of several entrepreneurial activities. Building on research from fields of management, strategy, entrepreneurship, economics, and marketing, the paper summarized the extant literature to develop a framework of commercialization and an agenda for future research. The paper aims to discuss these issues. Design/methodology/approach - – Extensive review of literature, which was comprised of 194 articles across 62 journals in the fields of management, strategy, entrepreneurship, economics, and marketing. Findings - – The literature was categorized into six broad themes of entrepreneurial activities: sources of innovations, types of innovation, market entry (capabilities and feasibility), protection, development, and deployment. Most of the research papers that were reviewed were concentrated on single theme. Practical implications - – Given the identification of six key themes of entrepreneurial activity leading to the commercialization of innovations, research questions were posed as a means to move the research forward by integrating the themes. Originality/value - – This is the first paper in its kind to integrate 194 papers from 62 journals to provide a comprehensive framework of commercialization of innovations.

Suggested Citation

  • Avimanyu Datta & Richard Reed & Len Jessup, 2013. "Commercialization of innovations: an overarching framework and research agenda," American Journal of Business, Emerald Group Publishing Limited, vol. 28(2), pages 147-191, October.
    • Handle: RePEc:eme:ajbpps:v:28:y:2013:i:2:p:147-191
    DOI: 10.1108/AJB-08-2012-0048
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    Citations

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    Cited by:

    1. Rahman, Sarli & Suwitho, Suwitho & Oh, Andi & Purwati, Astri Ayu, 2019. "Commercialization of High-Tech Innovations and Economic Growth in The Worldwide Most Innovative Countries," MPRA Paper 97766, University Library of Munich, Germany.
    2. Clara Inés Pardo Martínez & Alexander Cotte Poveda, 2021. "Science, technology, innovation, theory and evidence: the new institutionality in Colombia," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(3), pages 845-876, June.
    3. Ghulam Hyder & Muhammad Arshad & Iftikhar Ahmad Baig, 2019. "A Comparative Study of Teachers9apos9 Perspectives about Commercialization of Education at Elementary Level in Punjab," Global Regional Review, Humanity Only, vol. 4(3), pages 179-186, September.
    4. Mindaugas Laužikas & Mindaugas Laužikas & Aistė Miliūtė & Aistė Miliūtė & Lukas Tranavičius & Emilis Kičiatovas, 2016. "Service Innovation Commercialization Factors in the Fast Food Industry," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 4(2), pages 108-128, December.
    5. Mindaugas Laužikas & Hailee Tindale & Lukas Tranavičius & Emilis Kičiatovas, 2015. "Effects of consumer behaviour on innovations in fast food industry," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 3(1), pages 85-103, September.
    6. Quan Wang & Beibei Li & Param Vir Singh, 2018. "Copycats vs. Original Mobile Apps: A Machine Learning Copycat-Detection Method and Empirical Analysis," Information Systems Research, INFORMS, vol. 29(2), pages 273-291, June.

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