IDEAS home Printed from https://ideas.repec.org/a/ejn/ejssjr/v10y2022i4p252-261.html
   My bibliography  Save this article

Tourist Profile as an Indicator of Perceptions of South Africa’s Political Climate Conditions

Author

Listed:
  • Danie Ferreira

    (Nelson Mandela University, South Africa)

  • Sandra Perks

    (Nelson Mandela University, South Africa)

Abstract

Tourism is seen as complexed and unpredictable. The industry does not operate in a vacuum and is sensitive to change in the environment in which it operates. The political climate of a tourist destination can influence the risk perception by tourist. The aim of this study is to explore if tourists’ variables can predict the role the political climate play in selecting South Africa (SA) as a tourist destination. A quantitative research design was utilized with 512 domestic and foreign tourists travelling within or to South Africa participating in an online survey. Multiple Analysis of Variance, Post-hoc Tukey tests and Cohen d tests were conducted to analyze the data. Of the six statistically significant mean variances, five practically statistically significant effect sizes were identified between the tourism profile variables excluding employment status. Of these practically significant effect sizes, only age seems to be an indicator of how travelers view SA’s political climate conditions. The SA government should purposefully strive to create a positive risk-free image of being a safe politically stable country. To increase travel to and within SA, marketers must apply a differentiated marketing approach for younger travelers (between 18 and 25 years) and those in the age group 56-65 years to reassure them about the absence of travel risks in the country. It is further suggested that destination marketing organizations compile specific travel packages for these two age groups to ease their travel risk fears and increase tourist demand to and within South Africa.

Suggested Citation

  • Danie Ferreira & Sandra Perks, 2022. "Tourist Profile as an Indicator of Perceptions of South Africa’s Political Climate Conditions," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 10(4), pages 252-261.
    • Handle: RePEc:ejn:ejssjr:v:10:y:2022:i:4:p:252-261
    as

    Download full text from publisher

    File URL: https://eurasianpublications.com/wp-content/uploads/2023/02/EJSS-10.4.4.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    2. Jean Claude Manaliyo, 2021. "The Relationship between Political Risk and Employment in Tourism: A Case of South Africa," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 9(2), pages 78-88.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    2. Zaitul Zaitul & Novianti Neva & Ilona Desi, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    3. Yeongbae Choe & Hyesun Kim & Youngjoon Choi, 2022. "Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 445-467, September.
    4. Pam Lee & Chulmo Koo & Namho Chung, 2019. "The Threats of North Korea’s Missile and Visitors’ International Conference Choice Behavior," Sustainability, MDPI, vol. 11(18), pages 1-22, September.
    5. Lauriane Belloy, 2022. "Short-term rental revenues after the lockdown : An advantage for natural areas but always in dense rental spaces," Working papers of Transitions Energétiques et Environnementales (TREE) hal-03671537, HAL.
    6. Seoyong Kim & Seol A. Kwon & Jae Eun Lee & Byeong-Cheol Ahn & Ju Ho Lee & Chen An & Keiko Kitagawa & Dohyeong Kim & Jaesun Wang, 2020. "Analyzing the Role of Resource Factors in Citizens’ Intention to Pay for and Participate in Disaster Management," Sustainability, MDPI, vol. 12(8), pages 1-25, April.
    7. Hajibaba, Homa & Gretzel, Ulrike & Leisch, Friedrich & Dolnicar, Sara, 2015. "Crisis-resistant tourists," Annals of Tourism Research, Elsevier, vol. 53(C), pages 46-60.
    8. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    9. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.
    10. Çalişkan, Uğur & Gursoy, Dogan & Özer, Özgür & Chi, Oscar Hengxuan, 2022. "Effects of Tourism on Local Residents’ Quality of Life, Happiness and Life Satisfaction: Moderating Role of the COVID-19 Risk Perceptions," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 274-291.
    11. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    12. Feng Xu & Xuejiao Lin & Shuaishuai Li & Wenxia Niu, 2018. "Is Southern Xinjiang Really Unsafe?," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    13. Mohammad Jamal Khan & Firoz Khan & Saba Amin & Shankar Chelliah, 2020. "Perceived Risks, Travel Constraints, and Destination Perception: A Study on Sub-Saharan African Medical Travellers," Sustainability, MDPI, vol. 12(7), pages 1-16, April.
    14. Erdem, Mehmet & Hasanzadeh, Saeed & Bai, Billy, 2020. "One October tragedy in Las Vegas: An overview of tourists' perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 59-63.
    15. Mariana Marques Lima & Emerson Wagner Mainardes & Ricardo Gouveia Rodrigues, 2020. "Tourist expectations and perception of service providers: a Brazilian perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 14(1), pages 131-166, March.
    16. You-Hai Lu & Peixue Liu & Xiaowan Zhang & Jun Zhang & Caiyun Shen, 2022. "Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective," SAGE Open, , vol. 12(4), pages 21582440221, December.
    17. Nahid Malazizi & Habib Alipour & Hossein Olya, 2018. "Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island," Sustainability, MDPI, vol. 10(5), pages 1-23, April.
    18. Emel Yarimoglu & Tugrul Gunay, 2020. "The extended theory of planned behavior in Turkish customers' intentions to visit green hotels," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1097-1108, March.
    19. repec:thr:techub:1007:y:2020:i:1:p:139-148 is not listed on IDEAS
    20. Shui-Lien Chen & Hsiang-Ting Hsu & Richard Chinomona, 2023. "How Tourists’ Perceived Risk Affects Behavioral Intention through Crisis Communication in the Post-COVID-19 Era," Mathematics, MDPI, vol. 11(4), pages 1-18, February.
    21. Singgih SANTOSO, 2019. "Examining Relationships between Destination Image, Tourist Motivation, Satisfaction, and Visit Intention in Yogyakarta," Expert Journal of Business and Management, Sprint Investify, vol. 7(1), pages 82-90.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ejn:ejssjr:v:10:y:2022:i:4:p:252-261. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Esra Barakli (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.