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Factors Affecting Demand For Internet Access In Saudi Arabia

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  • Hisham Jameel Bardesi

    (King Abdulaziz University, Saudi Arabia)

Abstract

As internet use in Saudi Arabia are dramatically increasing, a powerful demand is being laid down on internet service purpose where this paper aims at identifying major factors that influence these demand pertaining to internet services. Within a selected theoretical model, such multiple factors are being conceptualized and interrelated. Using time series data, the Ordinary Least Square (OLS) technique is employed to analyze the relationships. The results of the model indicated clearly that using the internet in Saudi Arabia is influenced most strongly by the number of educated people, the number of mobile subscribers, income, the number of fixed lines, and employment level. The results also suggest that demographic factors have a significant impact on the demand for internet, specifically, the number of educated people and levels of employment. This paper concludes with a recommendation on increasing the level of understanding of those the factors affecting practitioners who plan and promote new forms of internet services in the current competitive market.

Suggested Citation

  • Hisham Jameel Bardesi, 2016. "Factors Affecting Demand For Internet Access In Saudi Arabia," Eurasian Journal of Business and Management, Eurasian Publications, vol. 4(3), pages 29-38.
    • Handle: RePEc:ejn:ejbmjr:v:4:y:2016:i:3:p:29-38
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    References listed on IDEAS

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    Cited by:

    1. Hussein Abdel-Jaber, 2017. "Experimental Analysis of Students’ Satisfaction Factors in E-Learning Environment: A Case Study on Saudi Arabian University," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 16(02), pages 1-21, June.
    2. Hisham J. Bardesi, 2021. "Measuring the Effect of the Internet on Economic Growth: The Case of Saudi Arabia," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 12(12), pages 1-61, December.

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