IDEAS home Printed from https://ideas.repec.org/a/ejn/ejbmjr/v2y2014i2p1-13.html
   My bibliography  Save this article

An Analysis of the Influencing Factors of Customer Retention in Tourism Resort Industry: A Case Study of Lingnan Impression Park, Guangzhou, China

Author

Listed:
  • Li Li

    (South China University of Technology, China)

  • Shen mei Yuan

    (South China University of Technology, China)

  • Nan Jiang

    (The Hong Kong Polytechnic University, Hong Kong)

Abstract

The customer retention is an important factor in today’s increasingly tourism competitive markets which should be concerned seriously. At present, many academic customer retention researches mostly focused on the business market research in the hotel industry. In view of the tourism resort, especially the urban cultural themes attraction, analyzing the influencing factors of customer retention in such resort has its special significance. The aim of this study is to empirically explore the relationship among the cultural attractive, attraction operation, promotion strategy and tourist costs on customer retention in the urban cultural themes attraction. A quantitative research method was adopted to collect empirical data from the case study of Lingnan Impression Park, Guangzhou, China and the analysis of the influencing factors base on the integrated research approach for the urban cultural themes resort. The results indicate what extent these individual factors can have an impact on customer retention is beneficial for the resort marketing practices and several strategies are suggested about improving the degree of the customer retention to the urban cultural themes resorts in China.

Suggested Citation

  • Li Li & Shen mei Yuan & Nan Jiang, 2014. "An Analysis of the Influencing Factors of Customer Retention in Tourism Resort Industry: A Case Study of Lingnan Impression Park, Guangzhou, China," Eurasian Journal of Business and Management, Eurasian Publications, vol. 2(2), pages 1-13.
    • Handle: RePEc:ejn:ejbmjr:v:2:y:2014:i:2:p:1-13
    DOI: 10.15604/ejbm.2014.02.02.001
    as

    Download full text from publisher

    File URL: https://eurasianpublications.com/wp-content/uploads/2021/02/1-An-Analysis-of-the-Influencing-Factors-of-Customer-Retention-in-Tourism-Resort-Industry-A-Case-Study-of-Lingnan-Impression-Park-Guangzhou-China-pp.1-13.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.15604/ejbm.2014.02.02.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lu, Weilin & Stepchenkova, Svetlana, 2012. "Ecotourism experiences reported online: Classification of satisfaction attributes," Tourism Management, Elsevier, vol. 33(3), pages 702-712.
    2. Devesa, María & Laguna, Marta & Palacios, Andrés, 2010. "The role of motivation in visitor satisfaction: Empirical evidence in rural tourism," Tourism Management, Elsevier, vol. 31(4), pages 547-552.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chen, Chun-Chu & Huang, Wei-Jue & Petrick, James F., 2016. "Holiday recovery experiences, tourism satisfaction and life satisfaction – Is there a relationship?," Tourism Management, Elsevier, vol. 53(C), pages 140-147.
    2. María Redondo-Carretero & Carmen Camarero-Izquierdo & Ana Gutiérrez-Arranz & Javier Rodríguez-Pinto, 2017. "Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(2), pages 155-172, May.
    3. Torres-Sovero, Claudia & González, José A. & Martín-López, Berta & Kirkby, Christopher A., 2012. "Social–ecological factors influencing tourist satisfaction in three ecotourism lodges in the southeastern Peruvian Amazon," Tourism Management, Elsevier, vol. 33(3), pages 545-552.
    4. Wu, Mao-Ying & Wall, Geoffrey & Pearce, Philip L., 2014. "Shopping experiences: International tourists in Beijing's Silk Market," Tourism Management, Elsevier, vol. 41(C), pages 96-106.
    5. Fernández Guzmán Antonio Muñoz & Pérez-Gálvez Jesús Claudio & López-Guzmán Tomás, 2016. "Tourist motivations in a heritage destination in Spain," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(3), pages 226-235, December.
    6. Jaime Armando Alcocer Lizcano, 2013. "Competitividad en el sector turístico: una revisión de la literatura," Revista Lebret, Universidad Santo Tomás - Bucaramanga, vol. 5, pages 271-291, December.
    7. Carolina Aldao & Tanja A. Mihalic, 2020. "New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    8. Jaffar Aman & Jaffar Abbas & Shahid Mahmood & Mohammad Nurunnabi & Shaher Bano, 2019. "The Influence of Islamic Religiosity on the Perceived Socio-Cultural Impact of Sustainable Tourism Development in Pakistan: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 11(11), pages 1-27, May.
    9. Kuo-Yan Wang, 2022. "Sustainable Tourism Development Based upon Visitors’ Brand Trust: A Case of “100 Religious Attractions”," Sustainability, MDPI, vol. 14(4), pages 1-30, February.
    10. Tangeland, Torvald & Vennesland, Birger & Nybakk, Erlend, 2013. "Second-home owners' intention to purchase nature-based tourism activity products – A Norwegian case study," Tourism Management, Elsevier, vol. 36(C), pages 364-376.
    11. Koen Arts & Maiara Thaisa Oliveira Rabelo & Daniela Maimoni De Figueiredo & Georgina Maffey & Antonio Augusto Rossotto Ioris & Pierre Girard, 2018. "Online and Offline Representations of Biocultural Diversity: A Political Ecology Perspective on Nature-Based Tourism and Indigenous Communities in the Brazilian Pantanal," Sustainability, MDPI, vol. 10(10), pages 1-20, October.
    12. Sieds, 2012. "Complete Volume LXVI nn.3-4 2012," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 66(3-4), pages 1-166.
    13. Gajić Tamara & Petrović Marko D. & Radovanović Milan M. & Tretiakova Tatiana N. & Syromiatnikova Julia A., 2020. "Possibilities of Turning Passive Rural Areas into Tourist Attractions Through Attained Service Quality," European Countryside, Sciendo, vol. 12(2), pages 179-192, June.
    14. Lorena Bašan & Jelena Kapeš & Ana Kamenečki, 2021. "Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(1), pages 93-112.
    15. Mehrbakhsh Nilashi & Abbas Mardani & Huchang Liao & Hossein Ahmadi & Azizah Abdul Manaf & Wafa Almukadi, 2019. "A Hybrid Method with TOPSIS and Machine Learning Techniques for Sustainable Development of Green Hotels Considering Online Reviews," Sustainability, MDPI, vol. 11(21), pages 1-21, October.
    16. Isan ZAHRA, 2013. "Tourism And Its Impact On Cox’S Bazar, Bangladesh," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 15(15), pages 12-18, June.
    17. Wu, Mao-Ying & Pearce, Philip L., 2014. "Chinese recreational vehicle users in Australia: A netnographic study of tourist motivation," Tourism Management, Elsevier, vol. 43(C), pages 22-35.
    18. Zhang, Hong-yu & Ji, Pu & Wang, Jian-qiang & Chen, Xiao-hong, 2017. "A novel decision support model for satisfactory restaurants utilizing social information: A case study of TripAdvisor.com," Tourism Management, Elsevier, vol. 59(C), pages 281-297.
    19. Romana Gargano, Giuseppe Avena, Maurizio Mondello, 2012. "Cruise Tourism In Messina: A Study On The Perception Of Services," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 66(3-4), pages 119-125.
    20. Wei Jiang & Liwen Wang & Kevin Zhou, 2022. "Green Practices and Customer Evaluations of the Service Experience: The Moderating Roles of External Environmental Factors and Firm Characteristics," Post-Print hal-04015637, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ejn:ejbmjr:v:2:y:2014:i:2:p:1-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Esra Barakli (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.