An assessment of the prospects of exporting Ukrainian produce to USA and Canada

The article presents a detailed analysis and justification of new opportunities for domestic food industry producers to export to the US and Canada markets. A comparative analysis of the main indicators of the dynamics of exports from Ukraine to the United States and Canada over the past 10 years has been conducted. The analysis shows that the US and Canadian import structure displays a positive dynamics of food and vegetables and fruits. Statistics on trade between Ukraine and the United States, as well as between Ukraine and Canada, indicate that Ukrainian producers have already stepped up their cooperation with those countries. The article considers the mechanism and main requirements for participants in public procurement in the USA. Specific requirements for food industry producers are revealed. The authors propose a sequence of actions for the successful preparation of domestic companies for participation in tenders in the USA and Canada, as well as recommendations for the establishment of export of Ukrainian food products to the United States and Canada. It is established that the most important factors for successful participation in public procurement are the analysis of own production by enterprises, studying the requirements of a specific tender and meeting the requirements for the certification of products and production. Substantiated the expediency of studying specific features of doing business in foreign countries.