IDEAS home Printed from https://ideas.repec.org/a/eee/techno/v132y2024ics0166497224000257.html
   My bibliography  Save this article

How does incorporating ChatGPT within a firm reinforce agility-mediated performance? The moderating role of innovation infusion and firms’ ethical identity

Author

Listed:
  • Talaei-Khoei, Amir
  • Yang, Alan T.
  • Masialeti, Masialeti

Abstract

The expansion of ChatGPT has sparked substantial discussions on the capabilities of generative artificial intelligence AI to profoundly reshape the business environment. However, empirical data on ChatGPT and its effects on firm performance are still lacking. In accordance with relevant literature, this study investigates the influence of ChatGPT-enabled agility, encompassing both operational and market facets, on firm performance. This work studies the moderating roles of innovative infusion of ChatGPT and ethical identity in the association between incorporating ChatGPT into standard processes with operational and market agilities. Data from a survey of IT executives were analyzed to validate our proposed hypotheses. We found that while the infusion of ChatGPT in an organization moderates the relationship between ChatGPT incorporation and operational agility, infusion does not significantly impact market agilities. In addition, we found that a firm's ethical identity moderates ChatGPT-enabled market agilities but not operational agility. We also found that both types of agility play mediating roles in improving firm performance. This study adds to the growing body of literature on dynamic capabilities by presenting and testing a theory on the influence of a firm's capability to incorporate ChatGPT on agility, firm performance, and the role of ChatGPT infusion and firm ethical identity.

Suggested Citation

  • Talaei-Khoei, Amir & Yang, Alan T. & Masialeti, Masialeti, 2024. "How does incorporating ChatGPT within a firm reinforce agility-mediated performance? The moderating role of innovation infusion and firms’ ethical identity," Technovation, Elsevier, vol. 132(C).
    • Handle: RePEc:eee:techno:v:132:y:2024:i:c:s0166497224000257
    DOI: 10.1016/j.technovation.2024.102975
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0166497224000257
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.technovation.2024.102975?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:techno:v:132:y:2024:i:c:s0166497224000257. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/01664972 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.