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The blurry spectrums of team identity threat

Author

Listed:
  • Mansfield, Aaron C.
  • Delia, Elizabeth B.
  • Katz, Matthew

Abstract

Team identity threat is an area of growing interest in sport consumer behaviour. Despite scholars’ calls for examinations of prolonged threat in the context of sustained team performance failure, researchers have not yet answered the call. In the current study, the authors use social identity as a theoretical lens, interviewing fans of a historically poor-performing team. Results indicate such fans cope with prolonged threat through social creativity and competition; they also perceive their social identity as distinct. More critically, the authors find that the identity threat experienced by these fans is not just unique due to the duration of threat, but also the threat’s salience and overall impact on the identity meaning. In light of findings and existing literature, the authors introduce spectrums that illustrate the different types of threat fans may experience. Because identity threat differs contextually, these spectrums are understood as blurry.

Suggested Citation

  • Mansfield, Aaron C. & Delia, Elizabeth B. & Katz, Matthew, 2020. "The blurry spectrums of team identity threat," Sport Management Review, Elsevier, vol. 23(3), pages 414-427.
  • Handle: RePEc:eee:spomar:v:23:y:2020:i:3:p:414-427
    DOI: 10.1016/j.smr.2019.07.004
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    References listed on IDEAS

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    1. Heath McDonald & Adam J. Karg & Andrea Vocino, 2013. "Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation," Sport Management Review, Taylor & Francis Journals, vol. 16(1), pages 41-53, January.
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    5. Doyle, Jason P. & Lock, Daniel & Funk, Daniel C. & Filo, Kevin & McDonald, Heath, 2017. "‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing," Sport Management Review, Elsevier, vol. 20(2), pages 184-197.
    6. McDonald, Heath & Karg, Adam J. & Vocino, Andrea, 2013. "Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation," Sport Management Review, Elsevier, vol. 16(1), pages 41-53.
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    8. Elizabeth B. Delia & Jeffrey D. James, 2018. "The meaning of team in team identification," Sport Management Review, Taylor & Francis Journals, vol. 21(4), pages 416-429, October.
    9. Delia, Elizabeth B. & James, Jeffrey D., 2018. "The meaning of team in team identification," Sport Management Review, Elsevier, vol. 21(4), pages 416-429.
    10. Daniel J. Lock & Daniel C. Funk, 2016. "The Multiple In-group Identity Framework," Sport Management Review, Taylor & Francis Journals, vol. 19(2), pages 85-96, April.
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