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TV media sentiment, mutual fund flows and portfolio choice: They do not put their money where their sentiment is

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  • Naumer, Hans-Jörg

Abstract

The central role of the media for people’s sentiment and for capital markets has been analysed by a broad range of literature, referenced from several strands of academic research. Applying a vector autoregression method to a unique set of TV news, consumer sentiment and excess flows of mutual funds, I have found evidence that daily TV news is reflected in consumer sentiment and that this reflection varies according to specific news topics. However, I have not found any evidence that this has an impact on viewers’ portfolio allocation decisions. Mutual fund investors neither seem to put their money where their newly gained insights from the TV news are, nor where their sentiment is. Anchoring also appears to play a role, at least for US investors. These findings are robust in relation to different measures of fund flows and as an alternative indicator for sentiment in the news media.

Suggested Citation

  • Naumer, Hans-Jörg, 2023. "TV media sentiment, mutual fund flows and portfolio choice: They do not put their money where their sentiment is," Research in International Business and Finance, Elsevier, vol. 66(C).
    • Handle: RePEc:eee:riibaf:v:66:y:2023:i:c:s0275531923001605
    DOI: 10.1016/j.ribaf.2023.102034
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    More about this item

    Keywords

    Media sentiment; Excess flows; Mutual funds; Consumer sentiment; Portfolio choise; Anchoring;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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