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Policy platforms, campaign spending and voter participation

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Author Info
Herrera, Helios
Levine, David K.
Martinelli, César

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Abstract

We model electoral competition between two parties in a winner-take-all election. Parties choose strategically first their platforms and then their campaign spending under aggregate uncertainty about voters' preferences. We use the model to examine why campaign spending in the United States has increased at the same time that politics has become more polarized. We find that a popular explanation -- more accurate targeting of campaign spending -- is not consistent. While accurate targeting may lead to greater spending, it also leads to less polarization. We argue that a better explanation is that voters preferences have become more volatile from the point of view of parties at the moment of choosing policy positions. This both raises campaign spending and increases polarization. It is also consistent with the observation that voters have become less committed to the two parties.

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File URL: http://www.sciencedirect.com/science/article/B6V76-4R6B2G7-1/1/d7822dde1cd82de853b8701329097146
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Publisher Info
Article provided by Elsevier in its journal Journal of Public Economics.

Volume (Year): 92 (2008)
Issue (Month): 3-4 (April)
Pages: 501-513
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Handle: RePEc:eee:pubeco:v:92:y:2008:i:3-4:p:501-513

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Web page: http://www.elsevier.com/locate/inca/505578

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Ron Shachar & Barry Nalebuff, 1999. "Follow the Leader: Theory and Evidence on Political Participation," American Economic Review, American Economic Association, vol. 89(3), pages 525-547, June. [Downloadable!] (restricted)
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  2. Prat, Andrea, 2002. "Campaign Advertising and Voter Welfare," Review of Economic Studies, Blackwell Publishing, vol. 69(4), pages 999-1017, October.
  3. Stephen Coate, 2004. "Political Competition with Campaign Contributions and Informative Advertising," Journal of the European Economic Association, MIT Press, vol. 2(5), pages 772-804, 09. [Downloadable!] (restricted)
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  4. Eddie Dekel & Matthew O. Jackson & Asher Wolinsky, 2004. "Vote Buying," Discussion Papers 1386, Northwestern University, Center for Mathematical Studies in Economics and Management Science. [Downloadable!]
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    • Eddie Dekel & Matthew O. Jackson & Asher Wolinsky, 2005. "Vote Buying," Others 0503006, EconWPA. [Downloadable!]
    • Jackson, Matthew O. & Dekel, Eddie & Wolinsky, Asher, 2005. "Vote buying," Working Papers 1215, California Institute of Technology, Division of the Humanities and Social Sciences. [Downloadable!]
  5. Enriqueta Aragones & Zvika Neeman, 1994. "Strategic Ambiguity in Electoral Competition," Discussion Papers 1083, Northwestern University, Center for Mathematical Studies in Economics and Management Science. [Downloadable!]
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  6. Lindbeck, Assar & Weibull, Jorgen W., 1993. "A model of political equilibrium in a representative democracy," Journal of Public Economics, Elsevier, vol. 51(2), pages 195-209, June. [Downloadable!] (restricted)
  7. Christian Schultz, 2003. "Strategic Campaigns and Redistributive Politics," CESifo Working Paper Series CESifo Working Paper No. , CESifo GmbH. [Downloadable!]
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Matias Iaryczower & Andrea Mattozzi, 2008. "Ideology and Competence in Alternative Electoral Systems," Levine's Working Paper Archive 122247000000002387, UCLA Department of Economics. [Downloadable!]
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