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How consumer preference determines site selection in a metropolitan setting: Analysis of retailer perspective to stay ahead of the competition in the aftermath of a large-scale crisis

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  • Tiyachareonsri, Sirikunya
  • Chavarnakul, Thira
  • Chandrachai, Achara
  • Triukose, Sipat

Abstract

In the aftermath of the COVID-19 pandemic, F & B retailers in emerging markets are analyzing shifts in customer preference to create effective store expansion strategies. Key attributes in site selection were identified by a mixed methods survey of customers and retailers (non-alcoholic beverages); there were 370 respondents in the quota sampling (customers) and 83 respondents in the census sampling (retailers). Descriptive statistics was used to rank the top attributes influencing store selection; the attributes were grouped into two sets of components by EFA which may offer alternative ways to find reliable data for site selection; all data were processed by SPSS.

Suggested Citation

  • Tiyachareonsri, Sirikunya & Chavarnakul, Thira & Chandrachai, Achara & Triukose, Sipat, 2024. "How consumer preference determines site selection in a metropolitan setting: Analysis of retailer perspective to stay ahead of the competition in the aftermath of a large-scale crisis," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    • Handle: RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004551
    DOI: 10.1016/j.jretconser.2023.103704
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