IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v70y2023ics0969698922002624.html
   My bibliography  Save this article

Exploring determinants of the green smart technology product adoption from a sustainability adapted value-belief-norm perspective

Author

Listed:
  • Shang, Dawei
  • Wu, Weiwei
  • Schroeder, Daniel

Abstract

This study proposes a novel theoretical framework to explore the impact of sustainability-adapted value belief-norm factors on green smart technology product adoption using green smartwatches as an example, considering cross-cultural effects in emerging markets. A total of 829 responses were analyzed using the partial least squares structural equation model and multigroup analysis. The results imply the following:1) personal environmental beliefs of sustainability and perceived green value of sustainability (PGV) significantly affect attitude toward green smart technology product (ATT); 2) personal norm of sustainability and PGV significantly affect the subjective norm; 3) ATT and the subjective norm affect green smart technology product adoption intention (SAI); 4) cross-cultural effects moderate the relationships in the two groups; especially, the Chinese group has a stronger relationship between personal environmental beliefs of sustainability and ATT, while the South African group has a stronger relationship between the subjective norm and SAI; and 5) the Chinese group also has a stronger relationship between PGV and ATT with the highest difference between the groups. This study enriches the theories of value-belief-norm and Hofstede's Cultural Framework, and contributes to propose the green smart technology products adoption theoretical framework revealing cross-culture effects with empirical testing in emerging markets. This study also provides references for the corresponding enterprises and other stakeholders for decisions and policy-making. Finally, implications are discussed comprehensively for both research and practice.

Suggested Citation

  • Shang, Dawei & Wu, Weiwei & Schroeder, Daniel, 2023. "Exploring determinants of the green smart technology product adoption from a sustainability adapted value-belief-norm perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    • Handle: RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002624
    DOI: 10.1016/j.jretconser.2022.103169
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698922002624
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2022.103169?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. De Silva, Muthu & Wang, Pengji & Kuah, Adrian T.H., 2021. "Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China," Journal of Business Research, Elsevier, vol. 122(C), pages 713-724.
    2. Nikhashemi, S.R. & Knight, Helena H. & Nusair, Khaldoon & Liat, Cheng Boon, 2021. "Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    3. Juan Wang & Gamze Dane & Harry Timmermans, 2021. "Individuals who have zero-interest in living in carsharing-facilitating neighbourhoods: a case study in the Netherlands," European Planning Studies, Taylor & Francis Journals, vol. 29(12), pages 2209-2225, December.
    4. Tsai, Yao-Te & Tiwasing, Praewwanit, 2021. "Customers’ intention to adopt smart lockers in last-mile delivery service: A multi-theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    5. Tewari, Alok & Mathur, Smriti & Srivastava, Smriti & Gangwar, Divya, 2022. "Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    6. Daniel Roos & Rüdiger Hahn, 2019. "Understanding Collaborative Consumption: An Extension of the Theory of Planned Behavior with Value-Based Personal Norms," Journal of Business Ethics, Springer, vol. 158(3), pages 679-697, September.
    7. Alsaad, Abdallah Khalaf, 2021. "Ethical judgment, subjective norms, and ethical consumption: The moderating role of moral certainty," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    8. Peluso, Alessandro M. & Pichierri, Marco & Pino, Giovanni, 2021. "Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    9. Liao, Feixiong & Tian, Qiong & Arentze, Theo & Huang, Hai-Jun & Timmermans, Harry J.P., 2020. "Travel preferences of multimodal transport systems in emerging markets: The case of Beijing," Transportation Research Part A: Policy and Practice, Elsevier, vol. 138(C), pages 250-266.
    10. Shang, Dawei & Wu, Weiwei, 2022. "Does green morality lead to collaborative consumption behavior toward online collaborative redistribution platforms? Evidence from emerging markets shows the asymmetric roles of pro-environmental self," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    11. Yaghoubi, Jafar & Yazdanpanah, Masoud & Komendantova, Nadejda, 2019. "Iranian agriculture advisors' perception and intention toward biofuel: Green way toward energy security, rural development and climate change mitigation," Renewable Energy, Elsevier, vol. 130(C), pages 452-459.
    12. Quach, Sara & Septianto, Felix & Thaichon, Park & Nasution, Reza Ashari, 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    13. Huang, Yu-Shan (Sandy) & Dootson, Paula, 2022. "Chatbots and service failure: When does it lead to customer aggression," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    14. Rouven-B. Wiegard & Michael H. Breitner, 2019. "Smart services in healthcare: A risk-benefit-analysis of pay-as-you-live services from customer perspective in Germany," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(1), pages 107-123, March.
    15. Donato, Carmela & Adıgüzel, Feray, 2022. "Visual complexity of eco-labels and product evaluations in online setting: Is simple always better?," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    16. Chen, Shang-Yu, 2016. "Using the sustainable modified TAM and TPB to analyze the effects of perceived green value on loyalty to a public bike system," Transportation Research Part A: Policy and Practice, Elsevier, vol. 88(C), pages 58-72.
    17. Johnstone, Leanne & Lindh, Cecilia, 2022. "Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un)planned behaviour in Europe's millennials," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Behera, Rajat Kumar & Bala, Pradip Kumar & Rana, Nripendra P., 2024. "Assessing the intention to adopt computational intelligence in interactive marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    2. Sajjad, Aqsa & Zhang, Qingyu & Asmi, Fahad & Anwar, Muhammad Azfar & Bhatia, Meena, 2024. "Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    3. Shehawy, Yasser Moustafa & Ali Khan, Syed Md Faisal, 2024. "Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    4. Lv, Zhe & Zhao, Wenjia & Liu, Yu & Wu, Jie & Hou, Mutian, 2024. "Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    5. Nosi, Costanza & D'Agostino, Antonella & Piccioni, Niccolò & Bartoli, Chiara, 2023. "Becoming a tree when I will be dead? Why not! Generation X, Y and Z, and innovative green death practices," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    6. Kim, Myung Ja & Hall, C. Michael & Kwon, Ohbyung & Sohn, Kwonsang, 2024. "Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shang, Dawei & Wu, Weiwei, 2022. "Does green morality lead to collaborative consumption behavior toward online collaborative redistribution platforms? Evidence from emerging markets shows the asymmetric roles of pro-environmental self," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    2. Han, Myat Su & Hampson, Daniel Peter & Wang, Yonggui & Wang, Hong, 2022. "Consumer confidence and green purchase intention: An application of the stimulus-organism-response model," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    3. Bhardwaj, Seema & Sreen, Naman & Das, Manish & Chitnis, Asmita & Kumar, Sushant, 2023. "Product specific values and personal values together better explains green purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    4. Huang, Yung-Chuan, 2022. "How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Shehawy, Yasser Moustafa, 2023. "In green consumption, why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    6. Van Tonder, E. & Fullerton, S. & De Beer, L.T. & Saunders, S.G., 2023. "Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    7. Jimin Xiong & Zhanfeng Tang & Yufeng Zhu & Kefeng Xu & Yanhong Yin & Yang Xi, 2021. "Change of Consumption Behaviours in the Pandemic of COVID-19: Examining Residents’ Consumption Expenditure and Driving Determinants," IJERPH, MDPI, vol. 18(17), pages 1-15, August.
    8. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    9. Liu, Chih-Hsing & Dong, Tse-Ping & Vu, Ho Tran, 2023. "Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    10. Borhan, Muhamad Nazri & Ibrahim, Ahmad Nazrul Hakimi & Miskeen, Manssour A. Abdulasalm, 2019. "Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external inf," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 373-384.
    11. Malik, Faiza & Ishaq, Muhammad Ishtiaq, 2023. "Impact of minimalist practices on consumer happiness and financial well-being," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    12. Bonaiuto, M. & Mosca, O. & Milani, A. & Ariccio, S. & Dessi, F. & Fornara, F., 2024. "Beliefs about technological and contextual features drive biofuels’ social acceptance," Renewable and Sustainable Energy Reviews, Elsevier, vol. 189(PA).
    13. Rusitha Wijekoon & Mohamad Fazli Sabri, 2021. "Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework," Sustainability, MDPI, vol. 13(11), pages 1-40, May.
    14. Dessi, F. & Ariccio, S. & Albers, T. & Alves, S. & Ludovico, N. & Bonaiuto, M., 2022. "Sustainable technology acceptability: Mapping technological, contextual, and social-psychological determinants of EU stakeholders’ biofuel acceptance," Renewable and Sustainable Energy Reviews, Elsevier, vol. 158(C).
    15. Flacandji, Michaël & Vlad, Mariana & Lunardo, Renaud, 2024. "The effects of retail apps on shopping well-being and loyalty intention: A matter of competence more than autonomy," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    16. Rambabu Lavuri & Umair Akram & Zubair Akram, 2023. "Exploring the sustainable consumption behavior in emerging countries: The role of pro‐environmental self‐identity, attitude, and environmental protection emotion," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5174-5186, December.
    17. Hao Zhang & Jie He & Xiaomeng Shi & Qiong Hong & Jie Bao & Shuqi Xue, 2020. "Technology Characteristics, Stakeholder Pressure, Social Influence, and Green Innovation: Empirical Evidence from Chinese Express Companies," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    18. Naman Sreen & Swetarupa Chatterjee & Seema Bhardwaj & Asmita Chitnis, 2023. "Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 447-475, June.
    19. Quach, Sara & Septianto, Felix & Thaichon, Park & Mao, Wen, 2022. "Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity," Journal of Business Research, Elsevier, vol. 150(C), pages 538-552.
    20. Sajjad, Aqsa & Zhang, Qingyu & Asmi, Fahad & Anwar, Muhammad Azfar & Bhatia, Meena, 2024. "Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002624. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.