IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v67y2022ics0969698922001217.html
   My bibliography  Save this article

Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals

Author

Listed:
  • Wang, Lu-Yao
  • Hu, Hai-Hua
  • Wang, Le
  • Qin, Jian-Qun

Abstract

The social sharing of consumers (e.g., posting about a shopping experience) is the basis for the flourishing of social commerce; however, it conflicts with consumers’ psychological need for privacy. This study attempts to investigate the comprehensive effect of privacy assurances from different institutions on social sharing, involving privacy policy and privacy-protective technology provided by social media companies as well as government regulation and industry self-regulation. We conducted a large-scale empirical survey with 1,311 users of Xiaohongshu in China. The results show that all the four privacy assurances have a positive effect on social sharing that is almost equal. The results also reveal that threat appraisal and coping appraisal jointly mediate the relationship of privacy assurances and social sharing. Our results provide operable implications for stakeholders on how to facilitate social sharing and thus the flourishing of s-commerce through fostering privacy assurances.

Suggested Citation

  • Wang, Lu-Yao & Hu, Hai-Hua & Wang, Le & Qin, Jian-Qun, 2022. "Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    • Handle: RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922001217
    DOI: 10.1016/j.jretconser.2022.103028
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698922001217
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2022.103028?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Yeon, Jewoo & Park, Inyoung & Lee, Daeho, 2019. "What creates trust and who gets loyalty in social commerce?," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 138-144.
    2. Johannes Jahn & Rolf Brühl, 2018. "How Friedman’s View on Individual Freedom Relates to Stakeholder Theory and Social Contract Theory," Journal of Business Ethics, Springer, vol. 153(1), pages 41-52, November.
    3. Akhter, Syed H., 2012. "Who spends more online? The influence of time, usage variety, and privacy concern on online spending," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 109-115.
    4. Fue Zeng & Qing Ye & Zhilin Yang & Jing Li & Yiping Amy Song, 2022. "Correction to: Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns," Journal of Business Ethics, Springer, vol. 176(4), pages 799-799, April.
    5. Qin, Li & De-Juan-Vigaray, María D., 2021. "Social commerce: Is interpersonal trust formation similar between U.S.A. and Spain?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    6. Tajvidi, Mina & Richard, Marie-Odile & Wang, YiChuan & Hajli, Nick, 2020. "Brand co-creation through social commerce information sharing: The role of social media," Journal of Business Research, Elsevier, vol. 121(C), pages 476-486.
    7. Zeng, Fue & Ye, Qing & Li, Jing & Yang, Zhilin, 2021. "Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox," Journal of Business Research, Elsevier, vol. 124(C), pages 667-675.
    8. Bugshan, Hatem & Attar, Razaz Waheeb, 2020. "Social commerce information sharing and their impact on consumers," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
    9. Huseyin Cavusoglu & Tuan Q. Phan & Hasan Cavusoglu & Edoardo M. Airoldi, 2016. "Assessing the Impact of Granular Privacy Controls on Content Sharing and Disclosure on Facebook," Information Systems Research, INFORMS, vol. 27(4), pages 848-879, December.
    10. Kolotylo-Kulkarni, Malgorzata & Xia, Weidong & Dhillon, Gurpreet, 2021. "Information disclosure in e-commerce: A systematic review and agenda for future research," Journal of Business Research, Elsevier, vol. 126(C), pages 221-238.
    11. Wang, Xuequn & Lin, Xiaolin & Spencer, Marilyn K., 2019. "Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits," International Journal of Information Management, Elsevier, vol. 45(C), pages 163-175.
    12. Bonsón Ponte, Enrique & Carvajal-Trujillo, Elena & Escobar-Rodríguez, Tomás, 2015. "Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents," Tourism Management, Elsevier, vol. 47(C), pages 286-302.
    13. Fue Zeng & Qing Ye & Zhilin Yang & Jing Li & Yiping Amy Song, 2022. "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns," Journal of Business Ethics, Springer, vol. 176(4), pages 781-798, April.
    14. Zhao, Jing-Di & Huang, Jin-Song & Su, Song, 2019. "The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 42-49.
    15. Paul A. Pavlou & David Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, INFORMS, vol. 15(1), pages 37-59, March.
    16. Wang, Yichuan & Herrando, Carolina, 2019. "Does privacy assurance on social commerce sites matter to millennials?," International Journal of Information Management, Elsevier, vol. 44(C), pages 164-177.
    17. Heng Xu & Hock-Hai Teo & Bernard C. Y. Tan & Ritu Agarwal, 2012. "Research Note ---Effects of Individual Self-Protection, Industry Self-Regulation, and Government Regulation on Privacy Concerns: A Study of Location-Based Services," Information Systems Research, INFORMS, vol. 23(4), pages 1342-1363, December.
    18. Tor Andreassen & Bengt Lorentzen & Ulf Olsson, 2006. "The Impact of Non-Normality and Estimation Methods in SEM on Satisfaction Research in Marketing," Quality & Quantity: International Journal of Methodology, Springer, vol. 40(1), pages 39-58, February.
    19. Setyani, Virda & Zhu, Yu-Qian & Hidayanto, Achmad Nizar & Sandhyaduhita, Puspa Indahati & Hsiao, Bo, 2019. "Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media," International Journal of Information Management, Elsevier, vol. 48(C), pages 96-107.
    20. Nadeem, Waqar & Khani, Amir H. & Schultz, Carsten D. & Adam, Nawal Abdalla & Attar, Razaz Waheeb & Hajli, Nick, 2020. "How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    21. Liao, Shu-Hsien & Yang, Ling-Ling, 2020. "Mobile payment and online to offline retail business models," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    22. Doha, Ahmed & Elnahla, Nada & McShane, Lindsay, 2019. "Social commerce as social networking," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 307-321.
    23. Liu, Libo & Cheung, Christy M.K. & Lee, Matthew K.O., 2016. "An empirical investigation of information sharing behavior on social commerce sites," International Journal of Information Management, Elsevier, vol. 36(5), pages 686-699.
    24. Kirsten Martin, 2016. "Understanding Privacy Online: Development of a Social Contract Approach to Privacy," Journal of Business Ethics, Springer, vol. 137(3), pages 551-569, September.
    25. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alrawad, Mahmaod & Lutfi, Abdalwali & Alyatama, Sundus & Al Khattab, Adel & Alsoboa, Sliman S. & Almaiah, Mohammed Amin & Ramadan, Mujtaba Hashim & Arafa, Hussin Mostafa & Ahmed, Nazar Ali & Alsyouf, , 2023. "Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    2. Urbonavicius, Sigitas, 2023. "Relative power of online buyers in regard to a store: How it encourages them to disclose their personal data?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    3. Kumar, Aman & Shankar, Amit & Agarwal, Reeti & Agarwal, Vaishali & Alzeiby, Ebtesam Abdullah, 2024. "With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wu, Wei & Wang, Sihang & Ding, Guanqi & Mo, Jinfei, 2023. "Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    2. Jian Wang & Fakhar Shahzad & Zeeshan Ahmad & Muhammad Abdullah & Nadir Munir Hassan, 2022. "Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach," SAGE Open, , vol. 12(2), pages 21582440221, April.
    3. Mou, Jian & Benyoucef, Morad, 2021. "Consumer behavior in social commerce: Results from a meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    4. Tuncer, Ilhami, 2021. "The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm," Technology in Society, Elsevier, vol. 65(C).
    5. Wang, Bin & Xie, Fengyuan & Kandampully, Jay & Wang, Jin, 2022. "Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    6. Alzaidi, Maram Saeed & Agag, Gomaa, 2022. "The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    7. Jinjie Li & Jiayin Qi & Lianren Wu & Nan Shi & Xu Li & Yuxin Zhang & Yinyin Zheng, 2021. "The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO," IJERPH, MDPI, vol. 18(22), pages 1-19, November.
    8. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    9. Nadeem, Waqar & Tan, Teck Ming & Tajvidi, Mina & Hajli, Nick, 2021. "How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    10. Tseng, Hsiao-Ting & Ibrahim, Fahad & Hajli, Nick & Nisar, Tahir M. & Shabbir, Haseeb, 2022. "Effect of privacy concerns and engagement on social support behaviour in online health community platforms," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    11. Cloarec, Julien, 2022. "Privacy controls as an information source to reduce data poisoning in artificial intelligence-powered personalization," Journal of Business Research, Elsevier, vol. 152(C), pages 144-153.
    12. Laradi, Sofiane & Alrawad, Mahmaod & Lutfi, Abdalwali & Agag, Gomaa, 2024. "Understanding factors affecting social commerce purchase behavior: A longitudinal perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    13. Dong, Xueyan & Wang, Tienan, 2018. "Social tie formation in Chinese online social commerce: The role of IT affordances," International Journal of Information Management, Elsevier, vol. 42(C), pages 49-64.
    14. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Liébana-Cabanillas, Francisco, 2021. "Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    15. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    16. Jessica Braojos & Jose Benitez & Javier Llorens & Laura Ruiz, 2020. "Impact of IT integration on the firm’s knowledge absorption and desorption," Post-Print hal-03160729, HAL.
    17. Julian Löbbers & Sebastian Lins & Theresa Kromat & Alexander Benlian & Ali Sunyaev, 2022. "A multi-perspective lens on web assurance seals: contrasting vendors’ intended and consumers’ perceived effects," Electronic Commerce Research, Springer, vol. 22(4), pages 1573-1615, December.
    18. Sohn, Jeong Woong & Kim, Jin Ki, 2020. "Factors that influence purchase intentions in social commerce," Technology in Society, Elsevier, vol. 63(C).
    19. Maduku, Daniel K. & Mpinganjira, Mercy & Rana, Nripendra P. & Thusi, Philile & Ledikwe, Aobakwe & Mkhize, Njabulo Happy-boy, 2023. "Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    20. Omar, Suha & Mohsen, Kholoud & Tsimonis, Georgios & Oozeerally, Adam & Hsu, Jen-Hsien, 2021. "M-commerce: The nexus between mobile shopping service quality and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922001217. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.